Marketing is essential in businesses of any age or size. Remember that marketing is not just advertising and sales -- it is everything about how you package and present your product, who you present it to, how you approach them, and how you take care of them once they've become customers.
Thank you guys very much for your responses!! I am actually loving the HubPages Community. It's beginning to grow on me.
Marketing is absolutely essential. It's everything that a potential client sees before they decide to do business with your company. In many cases there is already an online conversation going on about your business. It's up to you as the business owner (and highly advisable) whether you want to join it.
A strong web site, with a vigilant social media campaign can pair greatly with your offline materials to attract new business.
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