Are back links are powerful than quality of the contents of websites?

Jump to Last Post 1-5 of 5 discussions (5 posts)
  1. ershruti304 profile image61
    ershruti304posted 7 years ago

    Are back links are powerful than quality of the contents of websites?

  2. profile image0
    Kieran Gracieposted 7 years ago

    I don't believe that it is either one or the other - both are equally important as far as ranking in the search engine results, particularly Google, from your point of view as the webmaster.  Google would argue that quality of content is more important because that is what it is offering the searcher.  It merely uses the number and quality of your backlinks to help establish the relevance of your website in answer to the searcher's query (ie the keyword used). 

    So, as always, you have to concentrate on both content quality AND backlinks! Hope that helps.

  3. Helena Ricketts profile image95
    Helena Rickettsposted 7 years ago

    I think with the "new" Google that the quality of the content of the website outweigh the number of backlinks.  I've seen sites that have thousands of backlinks with shotty content rank lower than sites with fewer backlinks but original content that rank pretty high.

    The quality of the backlinks has something to do with it too, not just the number.  If you post a backlink to a garden site from a website about auto parts, it doesn't carry as much weight as it used to before Panda.

    At least that's what I've heard and read since Google made their changes.

  4. wychic profile image86
    wychicposted 7 years ago

    Regardless of what the Google algorithm says, content is always far more important than backlinks. Why? Because backlinks may help a bit with ranking and can drive traffic to your site, but if you have a 95% bounce rate, no repeat visitors and an average of five seconds on the site, it's utterly useless. Backlinks are one mechanism to get people to your content, but it is the function of the content to keep them there. You have to have high-quality content that actually offers a visitor some value if you want someone to read, respond, click on ads, and possibly buy things. You want something that people will read from start to finish, and you want something that they will feel compelled to share with their friends.

  5. whoisbid profile image69
    whoisbidposted 7 years ago

    It depends on how powerful the Page Rank is of the site that is backlinking to you. If you got a backlink from's home page (Page Rank 10)  to a site with only one word in it and a link to your hub then you would probably rank very high in the search engines for that word.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)