What is the difference between strategy and tactics?

  1. Myn Is Me profile image72
    Myn Is Meposted 5 years ago

    What is the difference between strategy and tactics?

  2. RetailRich profile image84
    RetailRichposted 5 years ago

    In my mind, strategy is the big picture plan.  In other words, what you will do over all to get where you want to go.  Tactics are the more specific things you will do to make the overall strategy work.

  3. amandamitchell profile image60
    amandamitchellposted 5 years ago

    Strategy is the "how" you're going to achieve your objective, tactics are what you're going to do to deliver on the strategy. 

    For instance, say your goal is sell X number of scented candles, one of your strategies could be "target spas and wellness centers." Your tactics related to that strategy would be things like create/send a mailer, reach out to 5 spas a day via phone, and recontact previous customers and inform them of your new offering.