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What is a Long Tail Title

Updated on June 26, 2013
A not so "Long Tail" Playboy bunny!
A not so "Long Tail" Playboy bunny! | Source

The Long Tail Title

We are all familiar with many types of tails; fairy tales, puppy tails, and of course those cute little bunny tails. But, today we will only discuss "Long Tail Titles" for the purpose of writing and marketing online; however, keep in mind as you see by the picture I have chosen for this article, having an interesting image is a very good idea when trying to grab a readers attention! Once you have the best image in place, you have taken your first step towards a great Long Tail Title and overall optimization of your work.

Knowing just how important your HubPages title is and how it motivates customers to pick your hub over another is one of the most valuable aspects to writing online. Like writing anywhere else online, coming up with the right Long Tail Title is an art. Knowing what a Long Tail Title consist of will help you create titles that will bring customers to your articles, find customers that are looking for your niche topic, and welcome customers who have been hiding among the search engines seemingly neglected searches.

Defining the Long Tail idea:

"Long Tail" is in reference to the marketing strategy that purposely works with the profit possibilities of those items that are not by themselves popular, but when combined together, make-up profit that can compete with the most popular, or top selling individual items. Long Tail is most commonly known as the "niche" market.

The actual words "Long Tail" refer to the Long Tail look of a graph when measuring the frequency of distribution of products. The most popular 20% of a company's items usually make up far more than 20% of its sales. While the least popular items, the bottom 80%, when combined together, can create just as much in sales as its top 20%. In businesses like online money making ventures where overhead is very low and warehousing a product is not required, this bottom 80%—measuring in the Long Tail of the graph—gets marketed making for significant profits, and bumping up the number of digits found in your bottom line.

What The Graph Looks Like

Long Tail Title Graph - This is what a Long Tail Graph looks like.
Long Tail Title Graph - This is what a Long Tail Graph looks like. | Source

HubCamp Section of HubPages Learning Center - the short and Long Tail of it all...

If you don't take the time to understand Long Tail techniques, you may find you are actually handicapping your really amazing hubs. When you are thumbing through waiting room magazines at the hair salon or tune-up shop, you get drawn-in by the snappy titles that trigger your curiosity. While the magazine title has done its job of getting you to read the article, while working perfectly for magazine marketing purposes, this type of title has proven to be the demise of many great HubPages Hubs. This snappy magazine title approach fails time after time for searchable online terms.

Read the HubPages FAQ section!
Read the HubPages FAQ section! | Source

Why My Hubs Failed

A perfect example of causing the demise of great hubs is this; I was having difficulties getting found with search terms. It was brought to my attention (thank you Simone Smith of HubPages fame) that I had great magazine titles, but they were not helping me to be found online by search terms, or keywords. My hubs have great content, high word count and nice layouts, but the titles were killing me. Simone suggested I take a peek at the HubCamp section of the HubPages Learning Center. So I did, and it is outstanding! I found videos, great teaching by HubPages CEO and First Lady, a clear breakdown of how to achieve a really good hub title, finding good long tail words and so much more. I've been on HubPages for about 8 months. Since I took the the time to learn and apply the techniques taught in the HubCamp Tutorials, my hubs have been read over a quarter of a million times (266,155 as of Feb 3, 2011, to be exact) in my 8 month HubPages stint. This may not seem like much for HubPages long term writers, but for me, a newbie to the community, it is a huge amount of growth!

Below is an example to detail exactly what I am talking about:

Vegetarian Stuffed Mushrooms
Vegetarian Stuffed Mushrooms | Source

The Difference a Good Long Tail Title Can Make

Magazine style Title

Vegetarian Appetizers, Rockin' The Green In Your Diet - While this title is intriguing and may get someone to read the magazine article, it isn't really something someone would type in as a search term. You may get some hits from the "vegetarian appetizer" portion of your title, but then who is looking for "Rocking the Green in Your Diet?" This title is too broad for a searcher to get to you in one-quick-click. If your searcher wants to make an easy vegetarian stuffed mushroom recipe, they are going to miss your hub all together, even if you do have the best recipe for stuffed mushrooms.

On the other hand...

Effective Online Title

Vegetarian Stuffed Mushrooms

Originally I wrote this Vegetarian stuffed mushroom hub with a title similar to a magazine style title, Vegetarian Appetizers as Meals. With this title the hub was found when searched for a total of 187 times over a lengthy period (published over 6 month ago) and was read mostly by the HubPages community (which speaks volumes as to how awesome this community really is). Once I changed to the long tail title, searcher's were able to find my article by inputting what they were searching for, in several different ways. The search terms below are from my hub that has the title revised for long tail niche marketing, and shows the actual search terms found within the hub status tool. These are the terms used to find information on stuffed mushrooms, allowing my hub to get found over 1230 times (and climbing pretty quickly since the title revision).

Summing it up for you, the original title was found 187 times over 6 months, while the new revised Long Tail Title has already been found 1230 times. You just can't argue with the effectiveness of having a good long Tail title.

Actual Search Terms:

No modification have been made to these terms. They are exactly as they appear in the HubPages statistics windows for the "Vegetarian Stuffed Mushrooms" hub.

  • stuffed mushrooms vegetarian
  • healthy vegetarian stuffed mushrooms
  • vegetarian stuffed mushrooms main course
  • vegetarian stuffe mushroom
  • the best vegetarian stuffed mushrooms
  • simple stuffed mushrooms veg
  • vegetarian spicy stuffed mushroom recipe
  • how to cook healthy stuffed mushroom
  • easy stuffed vegetarian mushrooms
  • easy stuffed mushrooms recipe healthy
  • bean vegetable stuffed mushrooms

(Robin) The First Lady of HubPages on the Long Tail Niche Topics

The longer the Long Tail the Higher Conversion to Sales

When you look at the long tail graph located at the beginning of this article, you will see that a notation has been made in green which makes it pretty clear, the further out on the Long Tail you get, the higher the probability to convert your searcher into a buying customer becomes. Here's how this works;

Raleigh All Terrain 05 Ladies Sport Mountain Bike 2011 - White
Raleigh All Terrain 05 Ladies Sport Mountain Bike 2011 - White | Source

Why Niche Topics work

Most stores, in the real world, can only carry and stock a certain number of items, usually the most popular items (top 20%), because of real space restrictions; they only have so many shelves and rows to display products. This means that the unpopular products (80%) get passed over and are not marketed effectively, if at all. But, in our world of never-ending virtual space, we can advertise this larger portion and more defined group of items (niche market) without constraints. Detailing and dialing-in each individual niche item to fit the searcher's narrow needs. Let's take this idea one step further and think of it this way:

Long Tail Title Poll

Is a Long Tail Title someting you will try to use from now on?

See results

A Little About the WalMart Way

WalMart carries several bikes. But even WalMart can't carry them all. They can only handle so many bikes because of space availability. So they will carry the top 20% or the popular bikes, because these tend to sell quickly and thus make room for more of the even newer popular bikes. However, if you are a customer who wants to find a woman's Raleigh mountain bike that is also white, WalMart may not have this particular bike in stock, because this bike may not be in the top 20% of the popular items. So, what does this customer do? You guest it, she goes online and searches for a "woman's white Raleigh mountain bike". Where does she find it? On your hub that is titled "Women's White Raleigh Mountain Bikes." Because your title is way out there on the Long Tail graph, it allows you to capture the searcher of the less popular bike. No way!

What you have actually managed to captured is the searcher who knows exactly what she wants, and you have it right there for her to buy on your perfectly Long Tail titled hub! You have converted this niche searcher into a real long tail buying customer.

Here is another kind of really Long Tail, but this one is designed for outdoor work, not for online marketing.
Here is another kind of really Long Tail, but this one is designed for outdoor work, not for online marketing.

Concluding the Long Tail Title Discussion

To conclude this Long Tail Title article, I will stress my point. Before you write another hub, go to the HubPages Learning center and watch the video's from the HubCamp that teach on the Long Tail advantage. I am certain you will find as many helpful techniques as I have. After learning the Long Tail skills, and putting them into practice, sit back and watch your hubs sore to the front page of the Google search engine. It is likely to be the best HubPages tutorial you will encounter. It's easy to understand, it is clearly defined, and it is full of the most up-to-date SEO tips and advice.


Image of long tailed critter compliments of

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Comments for What are Long Tail Titles,...

Submit a Comment
  • Ibiza Style profile image

    Ibiza Style 

    6 years ago

    great hub, very simple clear explanation, many dont understand the principle of the longtail traffic pyramid available underneath the 2 and 3 word queries, and fail because they cant rank for the top stuff and also miss out on the longtail below.

    and of course longtail terms are both attainable in Google, plus also tend to convert much better than the generic top level terms.

  • profile image


    6 years ago

    Thank you for this, I will definitily be using more long tail titles!

  • profile image


    6 years ago

    Wow thank you for this I'm heading over to the hubcamp section to learn further!

  • Kristen Howe profile image

    Kristen Howe 

    6 years ago from Northeast Ohio

    Great hub India with insightful information. Very useful to newbies and those who are learning their way here. Voted up!

  • Green Lotus profile image


    9 years ago from Atlanta, GA

    Great stuff! It must be true,because I found your hub on the first page of my google search.

  • Yaduvanshi profile image


    9 years ago from Bharat Vrse

    Very use ful information

  • Millionaire Tips profile image

    Shasta Matova 

    9 years ago from USA

    This is very helpful. Very well explained.

  • MsDora profile image

    Dora Weithers 

    10 years ago from The Caribbean

    Very helpful.Thanks!

  • Sun-Girl profile image


    10 years ago from Nigeria

    Great information you actually shared in here which i guess will be a good assistant to our new hubbers. Thanks for sharing this information. Cheers.

  • profile image


    10 years ago

    Provided information in the hub seems very useful to me and I was unaware about this fact. Thanks for increasing my knowledge.

  • profile image


    10 years ago

    nice info... a lot to read but useful indeed. thx

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    crazybeanrider~ Glad you feel this hub offers good content, I work hard to do my research. The recommended hubs listed by other hubbers are very helpful and full of useful information! Thank you for your comments, I really appreciate them.


  • crazybeanrider profile image

    Boo McCourt 

    10 years ago from Washington MI

    I was vaguely aware of Long Tail Niche until I read this hub. An easy to read explanation is definitely a plus. And pointing your readers to other useful hubs is a great resource. Thanks for the excellent information.

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    tweetmom~ Thanks for stopping over for a read about titling your hubs. I hope you find grand success with your hubbing experience! I appreciate your comments.


  • Tweetmom profile image


    10 years ago from Newark

    Very useful hub you have here. Full of great information. I love this.

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    prairieprincess ~ So very glad you found the hub useful. Remember to make it over to the HubCamp Learning center for an even more indepth lesson! Thank you for stopping by and leaving your comments. Best wishes for a successful HubPages experience! Your time is appreciated!


  • prairieprincess profile image

    Sharilee Swaity 

    10 years ago from Canada

    Thank you ... this is the very best explanation of long-tail title that I have ever heard. I was still kind of fuzzy on the concept until I read this ... thank you very much!

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    crystolite~ You welcome! Hope it helps.


  • crystolite profile image


    10 years ago from Houston TX

    Great work,thanks.

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    Hey Steph~ Thanks for the comments. I had the same thought process as you about "after market title changes" having no impact on the URL. And you make a very solid point regarding choosing good keywords for your titles BEFORE writing the hub. My understanding is that by changing the title you stimulate new search terms, true that the URL stays as originated, but the hits increase due to terms and keywords placed into the revised title; similar to how the body of text will attract SEO by using keywords and long tail niche words. Using the best niche terms and topics also helps the hub become immortal in a way, however this requires creating hub topics that avoid growing outdated over time.

    I hope you get a chance to enjoy a HubCamp up-close and personal real soon! Great to see you stopped by, I appreciate the support.


  • stephhicks68 profile image

    Stephanie Marshall 

    10 years ago from Bend, Oregon

    Awesome work - while I haven't been able to attend a Hub Camp yet (none in my area) I would love to find out what happens when you change the title, but you cannot change the URL. I guess I can add some long tail keywords to my titles, but ultimately will have to consider the keywords BEFORE writing the hubs! Rated up and useful - nice job!

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    Viking305~ Very pleased you are taking the next step by heading over to the HubPages learning center! I am certain you will NOT be disappointed. The tutorials and HubCamp information are really helpful on so many levels. This part of HP should not be missed. Thank you for swinging by and leaving your comments, I really am grateful for your time.


  • viking305 profile image

    L M Reid 

    10 years ago from Ireland

    I am going over to the HubPages tutorial to study this more. This was a very interesting and informative hub on creating your title to your best advantage.

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    Todd~I sure appreciate you making it by to take in my hub. If I can clarify anything for you, just shoot me an email. Be sure to check out the HubPages Learning Center on long tail titles, it is fantastic! Happy Hubbing!


  • Wesman Todd Shaw profile image

    Wesman Todd Shaw 

    10 years ago from Kaufman, Texas

    I need to read this one a few times, good info :-;

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    Bobbi~Nice of you to swing by for a read! It makes me very happy that you find the hub helpful. Putting it together helped me to better understand it. Teaching has always been a great learning tool for me. Thank you so much for the comments!


  • BobbiRant profile image


    10 years ago from New York

    This information is wonderful for (slower) people like me. I cannot make heads or tails of so many informative hubs, but this one is great. Thanks.

  • K9keystrokes profile imageAUTHOR

    India Arnold 

    10 years ago from Northern, California

    Minnetonka Twin~It always makes me smile when I see that one (or both) of my favorite HubPages twins have stopped by! You are right, I am seeing better returns monetarily since my page-hit number has increased so much. The revision to long tail titles has really offered unlimited possibilities. Thank you for the well wishes MT, looking forward to seeing around the Hub! Many blessing to wash away your worries dear friend.


    Just Ask Susan~ I am so pleased you got to learn a little something by reading this hub. I hope you get a chance to make it over to the learning center HubCamp section, I am certain you will flip over the outstanding teachings! Thank you for your comments very much.


    Darlene Sabella~Thank you for such kind praise Darski, I am well flattered. There is just so much to learn here on HubPages, and I acquire new information daily from the great hubs here and from the learning center. I think every Hubber should spend some time reading these and visiting the center at least once a week. Even veteran hubbers should, nothing wrong with brushing up on new info or refreshing the old stuff. I am glad you find my hubs helpful Darski! Thanks for the read!

    OH yea, did you get the email with the "vote" graphic you asked for? If not let me know and I will re-send it. Have a wonderful day.


    Earth Angel~Thank you for the comments. It makes me happy that the long tail title information here makes sense for you. When it "sunk-in" for me it was the beginning of a new phase of writing and money making potential. I just can't say enough about Simone Smith's recommendation to check out the HubCamp learning center. I really appreciate you coming by and taking in my hub. Many sweet blessing for your day.


  • Earth Angel profile image

    Earth Angel 

    10 years ago

    GREAT information! Thank you so much for sharing! It makes perfect sense! Blessings always, EarthAngel!

  • Darlene Sabella profile image

    Darlene Sabella 

    10 years ago from Hello, my name is Toast and Jam, I live in the forest with my dog named Sam ...

    I love your hubs and I learn so much, even though your profile picture scares me, I still love to read you wise advise. thank you for sharing you most talented advise and help us all to become better with what we learn through this process of writing. Rate this up up peace & love darski

  • Just Ask Susan profile image

    Susan Zutautas 

    10 years ago from Ontario, Canada

    Thank you so much for I have learned a lot from your hubpage K9Keystrokes!

  • Minnetonka Twin profile image

    Linda Rogers 

    10 years ago from Minnesota

    Thanks so much for this informative hub. I have never used this approach and will check out the hubpages learning center. How exciting for you K9 to be getting this amount of hits. I am sure it is helping you so much to make a little more money. Have a great weekend my friend:)


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