When one has a fan base, it is assumed that they read what we write. However, some people just follow one in the hope that they would be followed back. They have no intention of reading anyone's work. They're here to write and make money - that's it. I write strictly for the web. If you write for hubpage readers, how do you build up a following where you can be sure that they would be keen to read every hub? And does it pay?
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One gets traffic on the web based strictly on search terms. If the headlines of the articles don't have the same words as are being searched for, the article won't be found. Ergo, fiction doesn't do well.