Hub going viral but Ad program earnings drop drastically on peak day

1. 96

   rajan jollyposted 10 years ago

   One of my hub went viral about a month back and in the past 30 days has garnered over 80,000 views.
   
   When I started noting the hourly views for this hub on the 9 August 2014, they were between 2500 to 3000 views for that day.
   
   This hub crossed the 10000 views per hour mark on 12 August.
   
   At its peak, views on the 15 August, were between 25000 to just over 32000 views, as per hourly notings done by me.
   
   Unfortunately, the earnings though having risen consistently from the 9 August to the 14 August dropped sharply when the hub peaked on the 15 August and the following day.
   
   The day wise earnings are :
   
   August 9               <snipped> views rising hourly
   August 10               <snipped>             -do-
   August 11              <snipped>            -do-
   August 12             <snipped>            -do-
   August 13              <snipped>            -do-
   August 14               <snipped>   views between 15000-24000 for the day   
   August 15                 <snipped>   views between 25000-32000 for the day
   August 16                 <snipped>   views between 18000-7500 for the day
   
   Most of the views were from Google right through.
   
   I just fail to understand the logic behind the drastic drop in earnings on the 15 and 16 August.
   
   As I understand, we are paid per 1000 views so why the drop, a drastic one when the hub had an increase of views by over 50% compared to the previous day (15 Aug versus 14 Aug).
   
   Should I believe there has been some error somewhere?
   
   Can someone from the staff or veteran hubbers please explain this?
   
   I haven't mentioned the name of the hub as I am not sure if that could be counted as promoting my hub.
   
   If the Hubpages staff wishes to know the name of the hub I can provide to them.

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   1. 71

      Maffew Jamesposted 10 years agoin reply to this

      You need to look at the CPM. Go into your earnings, set the stats to 'this month', and the earning program to 'ad program', then look at your earnings across the month. I think you'll find that the CPM, IE, cost per mille (per 1000 impressions), is lower on that day.
      
      You are definitely paid by ad impressions, but different advertisers pay different amounts for clicks and views of their ads. It's likely that the ads served to your viral article aren't high paying and that's why you're not making much money even with so many views.

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      1. 96

         rajan jollyposted 10 years agoin reply to this

         Maffew James, the CPM isn't much lower but the ad impressions are just 25% of what they were the previous day inspite of getting 50% more traffic that day. Very surprising!

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         1. 71

            Maffew Jamesposted 10 years agoin reply to this

            Well that's why your earnings are so low then. I have no idea why the impressions would be so out of proportion with your pageviews though.

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   2. 70

      Maina Ndunguposted 10 years agoin reply to this

      I guess it's because when the highest bidders' ad funds are exhausted, impressions come from lower paying advertisers and so on. The drastic fall could be possible with exceptionally high traffic. That's just my opinion.

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2. 60

   LindaSmith1posted 10 years ago

   We cannot show what our earnings are!  This is a TOS violation!

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   1. 96

      rajan jollyposted 10 years agoin reply to this

      Linda Smith1, I'm sorry I overlooked that. The earnings have been snipped though.

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3. 60

   LindaSmith1posted 10 years ago

   okay HP must have done it.  We all make mistakes.  Crap, I even forgot that you could not mention specifics on earnings.

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4. 60

   Tyler Brackenposted 10 years ago

   I was wondering, what happened to your CPM, did it rise or fall during these surges?

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   1. 96

      rajan jollyposted 10 years agoin reply to this

      Tyler, the CPM fell very marginally but it's the impressions that were really very low compared to the views.

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5. 73

   LeanManposted 10 years ago

   I believe that the earnings are based on the subjects of the hubs, the origins of the traffics and a host of other factors.
   
   So for instance high brow business hubs may attract higher paying advertising than facebook related hubs.
   
   So if the hub that is gaining the views is seen as a less valuable subject for the advertisers it will earn less. As this hub has become a greater part of your overall views it will have a significant impact on your overall cpm.
   
   Of course I could be completely mistaken in my assumptions as we are not privy to exactly how the advertising is set up with HP.

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6. 67

   relacheposted 10 years ago

   Most CPM falls during a traffic surge due to dilution. 
   
   Contrary to whatever it is that people are imagining is supposed to happen when a Hub gets a traffic surge, that surge is so small to the advertisers, they do not go dumping more ad money towards someone's Hub.
   
   Also, what's your bounce rate on all those visitors?  No one pays if they don't stick around.

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7. 96

   rajan jollyposted 10 years ago

   LeanMan I agree about the ad revenue offered dependent on the subject of the article.
   
   What I fail to understand is why in just one day the impressions could have gone so low inspite of the hub having almost 50% more views, the CPM remaining almost the same.

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   1. 71

      Maffew Jamesposted 10 years agoin reply to this

      If you have Google Analytics set up, that will give you a better idea of what's happening.

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