Today I was shocked to see that on my Amazon ads there were no visible prices! The only thing that was on the ad was the title of the item and a big, orange BUY IT NOW sign.
I think this is going to put a real dent in sales because I'm guessing most people will feel that they would like to see a price prior to clicking on to the ad, and many might feel that they have to press the Buy It Now button and then be forced to buy something they might want to see, but may not want to buy.
Anybody know why this change happened or what we can do to get things to be the way they were before?
Personally, I think one of the benefits of shopping on Amazon is low pricing, but if people cannot see those prices up front, it could cause real damage.
Any thoughts on this?
It's been shown that not having the price actually increases sales.
As greekgeek says, when it comes to visitor behaviour what seems obvious is definitely not always the case (in fact it hardly ever is in my experience). The ONLY way to find out what works best is by forgetting assumptions and testing different options and I'm sure that Hubpages will be doing exactly that.
As @gitachud mentioned this was a planned improvement that we announced via the forum.
You can find more details here.
There is a thread on the issue:
There was an official forum on this subject from Hub Pages team. They have adopted Squidoo's format with the Amazon capsule. The new "Buy Now" prompt without prices actually resulted in a 12% INCREASE in sales, according to Squidoo's experience.
I know changes can be hard to swallow at times, but take a deep breath and give it a try. If you don't like the look, you can still opt for not using the capsule; however, if you find an increase in sales, you may just find your fears unfounded.
I personally will be going back through my old hubs to try an optimize on this new capsule.
Good luck and good hubbing!
How do you opt out of using this capsule? I do not understand.
Also, does this mean that if you want to use it, you have to go back and upgrade every ad on every article? YIKES!!
The ads have all upgraded automatically, so you don't need to do anything. However you might like to change the layout of some of your Hubs because the new ads look so different, and may look better arranged differently.
I think Marie is suggesting you could stop using Amazon capsules and start using text links and images instead - too much work IMO.
BOB is the Big Orange Button!
Well, it will be interesting to see how they do now. I do like that the products appear larger. Before you could hardly see them lol!
Marisa, do you recommend adding the description of the product in the capsule or as a text capsule outside it? At this point, I am thinking that it might be better to have a text capsule, so that readers will at least know that there is an Amazon capsule they don't see if they have a spam blocker, but I was wondering what you think the best practice is.
I have to say I hadn't thought of that - though if the ad is blocked, they can't click on it anyway!
I do often put the description outside the capsule, because the best way to make a sale is to specifically refer to the product in your text - so you may as well include everything in the same place. However it varies - I will put the description in the capsule if it doesn't fit naturally in the text.
The goal is to get the click through and get that cookie in their browser and not having prices listed helps with that in my opinion.
I look at it this way, if I am reading something that has an item with Buy Now button, I may or may not click on it, but it has nothing to do with price not showing. I may not have the time to make an order at that moment. Often people click on one of our products and end up ordering something else, so again price showing does not make a difference it seems. Another thing is if price showing was that much of an issue, those at Squidoo would not have made the sales they made, and a lot of them did very well without price showing.
Yes, I've done testing on this myself. It's incredibly counterintuitive, but apparently many people will click the Big Orange Button just to go to Amazon and find out the price. Do they feel a burning Need to Know if info is withheld? Are they more likely to trust it from the horse's mouth than from ours? It's very curious.
The Amazon "A" logo on the button probably helps with the trust-factor, but I've found BOB works its pied piper magic even with no trust markers.
... Conversion is one of those nerdy topics I love to explore, because it reveals the wonderful weirdness of human psychology.
(Although I couldn't bring myself to accept best practice and changed BOB to say "View on Amazon" with my own affiliate links. It felt less pushy than "Buy." It still worked.)
I remember when I was not making any sales and tried text links as well as amazon images. I started making sales, from text links. What a surprise that was!
I put out my first article with Hub pages 7/03/14 and started the amazon ads with Hub pages shortly after that since I already have an account it was a snap. No one has ever clicked an ad…nothing..LOL Either I am doing something wrong or I don't know what to think. I am new to all this.
I'm more concerned that I can't seem to be able to add a description to my amazon item - am I missing something?
annie: Yes you can. Open capsule. click specific product which will provide you with space for ASIN. to the right of that box, is add description in small faint letters. Just click on that.
You can also add a longer description in a text box underneath the product and float it to the right. If you choose the blue Amazon box, choose blue for the text box, too.
The orange button is a more attractive call-to-action; but I hope they modify this according to the feedback and conversion rate they'll get.
At times I wonder....and wonder....are we authors or are we sales reps for Amazon and Ebay?
According to the forum posts, more time is spent tweaking for sales than for the writing of the article, lol.
With that in mind how is the Great Google "GG" going to view all of this over time? Will be be labeled as an ad farm or similar?
by IzzyM 3 years ago
Now that we are 'all in this together' so to speak with the new HP Amazon program, it is in all our interests to get as many sales as possible, as we will all benefit.I'll start.If your hub is all about cleaning carpets, for example, a hub entitled How to Clean Carpets may encompass all if your hub...
by rebekahELLE 8 years ago
I have a question or more of a concern. I have a product hub of a hot toy just recently released. I have checked the amazon site everyday for the item. I have only found it for sale at a much higher price than advertised, so I'm not using the amazon capsule. the top google ad on the page is from...
by Jean Bakula 13 months ago
I am almost ready to publish a new article, and I want to add two Amazon Capsules. I know how to do it the old way. But I saw on lobobrandon and a few other's hubs a different way. There is just an orange "A" and what looks like a hyperlink, and when clicked, it takes the reader right to...
by Keith Abt 7 years ago
I posted a new Hub this morning which included an Amazon capsule with 8 or 9 related items in it. However when I went back to look it over after publishing, the Amazon capsule was not showing up, there's just a blank space where it should be.When I went into "edit" mode I can see the...
by Kayla Hebert 22 months ago
I have 20 clicks just yesterday from an article about Amazon Prime Day and have at least 3 confirmed sales from my ads from people who followed from facebook and it is showing as zero earnings and no longer pending for the day. Has anyone else had this issue?
by Jackie Grant 21 months ago
I think I missed something here but have recently seen some discussions about in-text Amazon links v Capsules. How do you put in text links in, is there a special way? Do I just get the link that I get from Amazon when I go on there and choose the product? Or does this only work for people who have...
Copyright © 2019 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
HubPages Inc, a part of Maven Inc.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|