Butter side Down: CPM and Views

1. 78

   CatherineGiordanoposted 9 years ago

   When my views were low I had really high cpms.  Now I am enjoying relatively high vies and my cpm is in the basement. Why can't I get them both high at the same time.  Is this a case of butter-side down, poltergeists messing with me, or some nefarious scheme to insure I never make payout.

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   1. 87

      neosurkposted 9 years agoin reply to this

      I am experiencing the same. CPM has tanked this week. I guess it's expected since holidays are over.

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      1. 91

         Maina Ndunguposted 9 years agoin reply to this

         You're lucky to have good traffic. My page views have been going down ever since the Google animal updates and are still on the downhill.
         I'm not sure any more whether I should continue publishing more hubs or try my luck somewhere else.

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         1. 78

            CatherineGiordanoposted 9 years agoin reply to this

            The people who lost views seem to be people who have been on HP for a long time.  I am relatively new. My high views are the number of views that make other people want to leave HP.

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            1. 84

               TIMETRAVELER2posted 9 years agoin reply to this

               My cpms have dropped by about 30% but they were quite high before, which really surprised me.  I have noticed the same phenomenon as you...when views are high, CPMs drop.  Don't know why that is but do know that it is what the advertisers are willing to pay at any given time that decides.  Just be happy your views are up...I think you have done exceedingly well here and hope you will keep up the good work.

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               1. 78

                  CatherineGiordanoposted 9 years agoin reply to this

                  Thanks timetraveler2.  It has to be coincidence.  I can't think of a reason why one going up makes the other go down. I'm just having fun.  I got my 10,000 view today. Thanks for your support.

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   2. 87

      NateB11posted 9 years agoin reply to this

      I've been wondering about some of this too. I understand january is always a bad month. I've heard things pick up again in February.

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      1. 78

         CatherineGiordanoposted 9 years agoin reply to this

         NateB11: Good to know.

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   3. 92

      Christy Kirwanposted 9 years agoin reply to this

      Hi Catherine,
      
      Sorry to hear that your CPMs are low, but it's a good sign that you're getting a lot of traffic. Many advertisers spend more during the holidays (meaning higher CPMs), but are willing to pay less after New Year's, so it's likely that your low CPM is at least partially seasonal.

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   4. 78

      CatherineGiordanoposted 9 years agoin reply to this

      To elaborate on my question about cpm?  Are the cpms specific to my hub, my domain, or to the site as a whole?  If it is the site as a whole, everyone would have the same cpm and I don't think that is the case.

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      1. 92

         Christy Kirwanposted 9 years agoin reply to this

         CPMs are unique to you and are based on a number of factors (like the topics you are writing on, the quality of your Hubs, the time of year, etc).

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   5. 78

      CatherineGiordanoposted 9 years agoin reply to this

      To elaborate on my question about cpm?  Are the cpms specific to my hub, my domain, or to the site as a whole?  If it is the site as a whole, everyone would have the same cpm and I don't think that is the case.

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      1. 93

         Solarasposted 9 years agoin reply to this

         I believe they are specific to your topics; what are people searching for and how valuable is that click to the advertiser.  If you wrote about mesothelioma, and got lots of traffic, you would be rich beyond measure. I write about doggie goodies, so I get a rather low CPM.  My account with more health related topics gets twice the CPM, but very little traffic.

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         1. 78

            CatherineGiordanoposted 9 years agoin reply to this

            Since I don't see cpm by hub, I don't know if some do better than others. Most of the hubs I have now are the same ones I had when the cpms were high. I still haven't figured out how to see the cpms being offered.for various topics. I tried opening that goggle account, but I can't get it to work.

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         2. 84

            TIMETRAVELER2posted 9 years agoin reply to this

            That 's because the competition for health hubs is extremely high.

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2. 82

   earnerposted 9 years ago

   Unless you have full control over a site, it's never good to really check/analyse stats too closely, else it eats you up with questions.

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