Which size ads perform the best?

1. 93

   sallybeaposted 8 years ago

   
   I notice for the first time on my Google stats that I have a little red arrow going downwards on Revenue Optimization..  It points to the fact that the size of the ads placed on our pages could be improved.   I know that these ads are out of our control as they are placed on our hubs by site management but, when it comes to ads such as Amazon and EBay ads, we do have a little control over the placement of these ads and to some extent, the content.
   
   I am wondering which size ads perform better?   Is it better to align our ads to the right to the right of our text and highlight them in blue for instance, or is it better to place the ads right across the top of the page?

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2. 89

   WryLiltposted 8 years ago

   More than anything, I've found that the best way to get clicks is to feature products which solve problems in your hub and which you also recommend in the text of your hub. IME, placement has a smaller impact than correct product choice and promotion.

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   1. 93

      sallybeaposted 8 years agoin reply to this

      WryLilt
      I value and appreciate your advice, especially when it comes to things like this.  I have been fairly lucky when it comes to making sales from Amazon and EBay but it does concern me that the site, in general, appears to fall down when it comes to Revenue Optimization in my Goggle Stats.  I never have more than four dots showing for this section of Google Stats. Thanks for taking the time to comment.

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3. 84

   Marisa Wrightposted 8 years ago

   I agree with Wry - when it comes to Amazon and eBay capsules, the selection of the product is far more important than the placement.
   
   However, these days I almost always use a full-width capsule for them, often with several lines of description.  The reason is HubPages' mobile layout.  If I float a capsule right next to a paragraph, then on a mobile it will appear above the paragraph, not below.  That means the reader sees the ad before they read the text intended to persuade them to buy, which is less likely to be successful.

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   1. 93

      sallybeaposted 8 years agoin reply to this

      Hi Marisa
      Thanks, that is just what I wanted to know..  Out of curiosity, if one alters the ads on a Hub as suggested above, is this seen as a Hub Edit and do you know if a hub can go into moderation for just altering the ads. To the best of my knowledge, this has never happened, but it is something which has crossed my mind. 
      Also do you put the ad above or below the paragraph?

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      1. 84

         Marisa Wrightposted 8 years agoin reply to this

         Yes it would put the Hub through QAP again. 
         
         As for placement, it depends on the ad.  If it makes sense for it to appear above the paragraph, then I leave it right-floated because it will move by itself in mobile view.  If it makes sense for it to appear below the paragraph, then I will put it below - and usually that is the position that makes sense, because the reader needs to read the paragraph to make sense of the ad.

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         1. 93

            sallybeaposted 8 years agoin reply to this

            Thanks, Marisa, that is very helpful, your reply answers all my questions. thank you very much.

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