I'm a dimwit when it comes to knowledge of CPM but thought I'd do a little more research into this murky subject just to satisfy my curiousity. Seems the month of January is always an "after the Lord Mayor's Show comes the +*%*cart" scenario. That is, CPM tends to plummet following the bingeful Christmas season because the advertisers compete like crazy for space up until Christmas, then ease off the pedal in the New Year.
For those in the dark I found this forum thread quite enlightening : http://hubpages.com/community/forum/130 … ng-cpm-why
In past years I've seen a decrease, but it didn't "plummet" and it took a few weeks to fully kick in. I suppose that lots of people are buying after Xmas (got cash as a gift, maybe) and advertisers recognize this. But it WILL decrease.
After a very strong fourth quarter of 2016 I'm ready to deal with the inevitable January plunge. Historically it's the lowest CPM month of the year right next to the doldrum month of July. I found the 2nd and 4th quarters of the year to be the best while the 1st and 3rd are often the weakest (exceptions revolve around niche subjects).
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