Worst CPM in over a year

Jump to Last Post 1-15 of 15 discussions (33 posts)
  1. poppyr profile image95
    poppyrposted 7 months ago

    Anyone else getting 10% of the earnings they were getting in December despite record-high views? It’s starting to get depressing.

    1. sallybea profile image96
      sallybeaposted 7 months agoin reply to this

      They are definitely decreasing, so sad to see it.

    2. Ashish Dadgaa profile image18
      Ashish Dadgaaposted 7 months agoin reply to this

      @poppyr,

      Are you noticing any recovering in CPM from past 3 days?

      1. lobobrandon profile image89
        lobobrandonposted 7 months agoin reply to this

        It's pretty high again. Yes.

        1. Ashish Dadgaa profile image18
          Ashish Dadgaaposted 7 months agoin reply to this

          @Brandon,

          That's good.
          Smiling face again wink

          1. lobobrandon profile image89
            lobobrandonposted 7 months agoin reply to this

            Yup smile I'm really surprised though. It is still January and these are very high CPMs for this month.

            1. Ashish Dadgaa profile image18
              Ashish Dadgaaposted 7 months agoin reply to this

              Ohh is it?
              I don't have any idea as I haven't seen last year CPM.
              Anyways, I wish it doesn't drop again.

              1. lobobrandon profile image89
                lobobrandonposted 7 months agoin reply to this

                I am not talking last year, I am talking last 6 years.

                1. lobobrandon profile image89
                  lobobrandonposted 7 months agoin reply to this

                  I did have these CPMs a few years ago, but then it was cut down to 25% of what I once had (the highest) but now the current CPM equals the highest I had until late 2017. It was only towards the last quarter of 2017 that CPM shot up a lot and even outperformed my best from the previous 6 years I was here.

        2. Jeremy Gill profile image95
          Jeremy Gillposted 7 months agoin reply to this

          Interesting, my earnings have increased slightly over the last few days, but aren't anywhere near last month's daily average.

          1. lobobrandon profile image89
            lobobrandonposted 7 months agoin reply to this

            Jeremy, it's $3-4 above the first week in Jan. But it is still $7 lower than the average of December. But, the current CPM is $1 lower than my highest ever up to mid-2017. I think that's something to be happy about. I don't want to compare it to Dec 2017.

      2. poppyr profile image95
        poppyrposted 7 months agoin reply to this

        Hi Ashish. It has improved a bit, not much.

      3. janshares profile image95
        jansharesposted 7 months agoin reply to this

        Yes, going back up, slowly but surely. smile

  2. lobobrandon profile image89
    lobobrandonposted 7 months ago

    Is it lower than what you had at the same time last year? January did see a drop as expected. But for most of us who've spoken on the forums it is still relatively higher than January 2017. For me, it's still higher than most of last year.

    1. janshares profile image95
      jansharesposted 7 months agoin reply to this

      Yes, higher than ever in general.

    2. sallybea profile image96
      sallybeaposted 7 months agoin reply to this

      No, I checked, it is still higher and I have more views but it was quite a lot better.  I would agree with you @Lolobrandon.

  3. TessSchlesinger profile image94
    TessSchlesingerposted 7 months ago

    I was a bit freaked as well, but then I realized the CPMs were still higher than last year, plus I had more traffic than last year.

    Just had a very good December and January has not gone that well.

  4. Don Bobbitt profile image95
    Don Bobbittposted 7 months ago

    Yes, Views UP and CPM down for the last several days. Nut these things require watching over a longer period of time to make assumptions.
    DON

  5. Kierstin Gunsberg profile image98
    Kierstin Gunsbergposted 7 months ago

    I'm not an expert, I can't say for sure, but I've been on here a few years and can say that January is never a great month CPM wise. I even went back and looked over my history here to confirm that. However, this is still, hands down, the best January I've ever had. I wouldn't let it rattle you too much.

    In my experience, anything I've written this time of year makes a lot of money during the following summer and fall. I think the reason for this is that traffic IS high post-Christmas (people are stuck inside Googling) and that builds rank for new articles so that by summer, they're ranking high when CPMs are also higher.

    1. Jeremy Gill profile image95
      Jeremy Gillposted 7 months agoin reply to this

      I think Kierstin is right. It's a bit discouraging to see such a big drop, but try to view it as a strong pre-Christmas rather than a weak post-Christmas.

  6. RyanCThomas profile image93
    RyanCThomasposted 7 months ago

    My CPM is lower than December of course, but it is still higher than any other month before, outside of random days when it was strangely elevated.
    I presume we're not supposed to say exactly what our CPMs are, since nobody mentions their precise numbers? Regardless, they're about normal or a bit higher than what I had the last few months, and significantly higher than previous to that.

  7. paradigmsearch profile image90
    paradigmsearchposted 7 months ago

    Kind of contemplating giving straight AdSense a quick spin for a couple days to see how it is doing, but no overwhelming desire yet.

  8. Kenna McHugh profile image86
    Kenna McHughposted 7 months ago

    I think about going full AdSense as well. I have never tried it.

    1. Marisa Wright profile image96
      Marisa Wrightposted 7 months agoin reply to this

      It didn't work for me, but I know several people who find it better than HP Ads.  It depends very much on what you write about and there's  no way to work it out, you just have to try it. Worth trying.

  9. UnnamedHarald profile image96
    UnnamedHaraldposted 7 months ago

    December CPMs were phenomenol. January 2018 CPMs are much lower. This is normal; don't panic. This month's CPMs are still significantly higher than January 2017 CPMs.

    1. Charles Arnold profile image60
      Charles Arnoldposted 7 months ago

      I have an advertising background, and always heard that CPM is "cost per thousand". It seems to mean something different here, as people mention traffic and revenue.

      Help.

      Charles Arnold
      St. Petersburg, Florida

    2. Chriswillman90 profile image97
      Chriswillman90posted 7 months ago

      Advertisers go all out for the holiday season and then reel it back in post New Year's, so I'm not overly concerned.

      1. janshares profile image95
        jansharesposted 7 months agoin reply to this

        +1

    3. Sherry Hewins profile image95
      Sherry Hewinsposted 7 months ago

      The final quarter of 2017 was so great! I knew it couldn't last, but it was fun.

    4. TessSchlesinger profile image94
      TessSchlesingerposted 7 months ago

      Just jumping to traffic. Although my CPMs are better than last January, my traffic has taken quite a dip since December. I know that usually happens in January. However, I'm trying to remember when it picks up again....

    5. eugbug profile image99
      eugbugposted 7 months ago

      CPM was low for the first week in January, after the highs in December, however it seems to have started to increase again over the last 6 days.

    6. Kierstin Gunsberg profile image98
      Kierstin Gunsbergposted 7 months ago

      Eugbug is right! CPMs are already back on the rise! Whoohooo!

     
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