Worst CPM in over a year

Jump to Last Post 1-13 of 13 discussions (33 posts)
  1. poppyr profile image88
    poppyrposted 7 years ago

    Anyone else getting 10% of the earnings they were getting in December despite record-high views? It’s starting to get depressing.

    1. sallybea profile image83
      sallybeaposted 7 years agoin reply to this

      They are definitely decreasing, so sad to see it.

    2. Ashish Dadgaa profile image44
      Ashish Dadgaaposted 7 years agoin reply to this

      @poppyr,

      Are you noticing any recovering in CPM from past 3 days?

      1. lobobrandon profile image78
        lobobrandonposted 7 years agoin reply to this

        It's pretty high again. Yes.

        1. Ashish Dadgaa profile image44
          Ashish Dadgaaposted 7 years agoin reply to this

          @Brandon,

          That's good.
          Smiling face again wink

          1. lobobrandon profile image78
            lobobrandonposted 7 years agoin reply to this

            Yup smile I'm really surprised though. It is still January and these are very high CPMs for this month.

            1. Ashish Dadgaa profile image44
              Ashish Dadgaaposted 7 years agoin reply to this

              Ohh is it?
              I don't have any idea as I haven't seen last year CPM.
              Anyways, I wish it doesn't drop again.

              1. lobobrandon profile image78
                lobobrandonposted 7 years agoin reply to this

                I am not talking last year, I am talking last 6 years.

                1. lobobrandon profile image78
                  lobobrandonposted 7 years agoin reply to this

                  I did have these CPMs a few years ago, but then it was cut down to 25% of what I once had (the highest) but now the current CPM equals the highest I had until late 2017. It was only towards the last quarter of 2017 that CPM shot up a lot and even outperformed my best from the previous 6 years I was here.

        2. Jeremy Gill profile image94
          Jeremy Gillposted 7 years agoin reply to this

          Interesting, my earnings have increased slightly over the last few days, but aren't anywhere near last month's daily average.

          1. lobobrandon profile image78
            lobobrandonposted 7 years agoin reply to this

            Jeremy, it's $3-4 above the first week in Jan. But it is still $7 lower than the average of December. But, the current CPM is $1 lower than my highest ever up to mid-2017. I think that's something to be happy about. I don't want to compare it to Dec 2017.

      2. poppyr profile image88
        poppyrposted 7 years agoin reply to this

        Hi Ashish. It has improved a bit, not much.

      3. janshares profile image96
        jansharesposted 7 years agoin reply to this

        Yes, going back up, slowly but surely. smile

  2. lobobrandon profile image78
    lobobrandonposted 7 years ago

    Is it lower than what you had at the same time last year? January did see a drop as expected. But for most of us who've spoken on the forums it is still relatively higher than January 2017. For me, it's still higher than most of last year.

    1. janshares profile image96
      jansharesposted 7 years agoin reply to this

      Yes, higher than ever in general.

    2. sallybea profile image83
      sallybeaposted 7 years agoin reply to this

      No, I checked, it is still higher and I have more views but it was quite a lot better.  I would agree with you @Lolobrandon.

  3. Don Bobbitt profile image76
    Don Bobbittposted 7 years ago

    Yes, Views UP and CPM down for the last several days. Nut these things require watching over a longer period of time to make assumptions.
    DON

  4. Kierstin Gunsberg profile image95
    Kierstin Gunsbergposted 7 years ago

    I'm not an expert, I can't say for sure, but I've been on here a few years and can say that January is never a great month CPM wise. I even went back and looked over my history here to confirm that. However, this is still, hands down, the best January I've ever had. I wouldn't let it rattle you too much.

    In my experience, anything I've written this time of year makes a lot of money during the following summer and fall. I think the reason for this is that traffic IS high post-Christmas (people are stuck inside Googling) and that builds rank for new articles so that by summer, they're ranking high when CPMs are also higher.

    1. Jeremy Gill profile image94
      Jeremy Gillposted 7 years agoin reply to this

      I think Kierstin is right. It's a bit discouraging to see such a big drop, but try to view it as a strong pre-Christmas rather than a weak post-Christmas.

  5. RyanCThomas profile image94
    RyanCThomasposted 7 years ago

    My CPM is lower than December of course, but it is still higher than any other month before, outside of random days when it was strangely elevated.
    I presume we're not supposed to say exactly what our CPMs are, since nobody mentions their precise numbers? Regardless, they're about normal or a bit higher than what I had the last few months, and significantly higher than previous to that.

  6. paradigmsearch profile image60
    paradigmsearchposted 7 years ago

    Kind of contemplating giving straight AdSense a quick spin for a couple days to see how it is doing, but no overwhelming desire yet.

  7. Kenna McHugh profile image93
    Kenna McHughposted 7 years ago

    I think about going full AdSense as well. I have never tried it.

    1. Marisa Wright profile image85
      Marisa Wrightposted 7 years agoin reply to this

      It didn't work for me, but I know several people who find it better than HP Ads.  It depends very much on what you write about and there's  no way to work it out, you just have to try it. Worth trying.

  8. UnnamedHarald profile image96
    UnnamedHaraldposted 7 years ago

    December CPMs were phenomenol. January 2018 CPMs are much lower. This is normal; don't panic. This month's CPMs are still significantly higher than January 2017 CPMs.

    1. Charles Arnold profile image61
      Charles Arnoldposted 7 years ago

      I have an advertising background, and always heard that CPM is "cost per thousand". It seems to mean something different here, as people mention traffic and revenue.

      Help.

      Charles Arnold
      St. Petersburg, Florida

    2. Chriswillman90 profile image84
      Chriswillman90posted 7 years ago

      Advertisers go all out for the holiday season and then reel it back in post New Year's, so I'm not overly concerned.

      1. janshares profile image96
        jansharesposted 7 years agoin reply to this

        +1

    3. Sherry Hewins profile image86
      Sherry Hewinsposted 7 years ago

      The final quarter of 2017 was so great! I knew it couldn't last, but it was fun.

    4. eugbug profile image95
      eugbugposted 7 years ago

      CPM was low for the first week in January, after the highs in December, however it seems to have started to increase again over the last 6 days.

    5. Kierstin Gunsberg profile image95
      Kierstin Gunsbergposted 7 years ago

      Eugbug is right! CPMs are already back on the rise! Whoohooo!

     
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