I have seen a surprising drop in CPMs over the last week or two (on other sites as well) afte being level for many months. I'm curious if anyone else has seen the same thing.
Happens every single year at this time. Shopping season is over with the holidays, and ads are paying less.
This time seems a lot steeper than a year ago. Maybe the distractions in the news last week has something to do with it.
You must have a very good memory. But I admit I don't pay that much attention to thpse numbers. You may well be right about the situation with it being that 4th year thing we do, but it would seem maybe news and politics type ads would be paying more just now because of that. I wonder now if people who write mostly about politics are seeing an increase. hmmm.....
Well, everything will be alright.
I just look at the history of CPMs in my earnings report. And I see it on other sites too.
Yes, it's normal to see a dip after the holidays for sites that attract retail advertisers. It's not normal for sites focusing on travel, which I do.
This week will give some insight about whether the inauguration and protests last week distracted people.
Yes, they are down after shooting up during the holidays.
Yes, very disappointing but it does look as if it might be on the way up again. Lets hope so.
As Wes said, this pattern is fairly normal and nothing to worry about (as far as anything being "wrong" is concerned). It's sort of like Fridays generally being weaker than other days.
I'm earning roughly twice as much this month as I was in January last year. So it ain't so bad.
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