Amazon Text Links vs Capsules

Jump to Last Post 1-3 of 3 discussions (6 posts)
  1. EricDockett profile image96
    EricDockettposted 18 months ago

    In the wake of this Fred thing I've been thinking about Amazon capsules and the risk/reward to using them vs Amazon text links.

    When Fred came one of my top articles took an unexpected tumble. I went in and switched out my Amazon capsules for text links. I also added a few hundred words of new text.

    The article seems to have mostly recovered, but as with most of these things it's impossible to know which, if any, of my actions made a difference.

    Amazon capsules look like little ads. Whether they are treated as little ads by Google, or just as links, I have no idea. This is a question I asked many years ago on this forum (or maybe it was the Squidoo forum, I don't remember) and it resulted in a circular discussion that ended up with me feeling like nobody else really knew either.

    Links just look like links, with a little A near them of course. Where capsules attract more attention, the links make the article look more seamless and cleaner. Better UX? Probably.

    But the real question comes down to click-through and conversion. How do text links perform compared to capsules? Because I would happily swap out all of my capsules for links if they result in similar conversions.


  2. makingamark profile image66
    makingamarkposted 18 months ago

    If Google can create search rankings based on semantic differentiation of text displayed on a website I think it's quite capable of identifying whether a link has got the word Amazon sitting behind it irrespective of whether it looks like a module or looks like a text link.

    Let's be very clear BOTH are affiliate links rather than advertisements per se. One just looks a bit more like an advert then the other

    1. EricDockett profile image96
      EricDockettposted 18 months agoin reply to this

      I've never doubted they realize they are both affiliate links. The question is not whether or not we can fool Google into thinking something is an not affiliate link when it is.

      The question is more of whether search engines identify one as more like an "ad" for the purposes of UX, rather than a link that makes the page look less spammy.

      If search engines care about users, it is reasonable they might prefer one above the other. A product image with an affiliate link and a big, red BUY NOW button could certainly be treated much differently than a text link.

  3. makingamark profile image66
    makingamarkposted 18 months ago

    You may not have read the Federal Trade Commission (FTC) Regulations relating to e-commerce Eric - or any of the other regulations relating to e-commerce (i.e. affiliate links).

    The reality is that virtually all governments are now VERY EXPLICIT about the fact that ALL AFFILIATE LINKS must now be absolutely and totally transparent

    To put this in plain words - they made it clear before and are making it even more clear now that
    1) statements at the bottom of the page as to the presence of affiliate links are no longer acceptable or adequate for the identification of affiliate links.
    2) all affiliate links are required to be identified clearly as affiliate links right next to the link.

    Google agrees.

    Guess which affiliate links will get their sites downgraded in future unless text next to or very near the links is explicit as to what the link is!

    1. EricDockett profile image96
      EricDockettposted 18 months agoin reply to this

      I'm aware of the FTC Guidelines. smile

      I'll check you off as a big ol "No" on the text links, at least the way they are used here on HP.

      Thank you!

      1. makingamark profile image66
        makingamarkposted 18 months agoin reply to this

        I use text links - just not on HubPages and not in the way that seems to happen on HubPages. Mine all have (affiliate link) after them if in a blog post and/or it's clear that the link takes people to Amazon if included on one of my websites.

        I don't see the problem with observing the letter and the spirit of the regulations.

        My view is why take the risk of Google not liking it being done in a way which is not completely transparent.....


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)