Recently I wrote a review of our old Maglite flashlight and its use during a home invasion. I shared the link on Twitter and I got a "like" from Maglite. I was then contacted by the director of sales for Latin America. She told me how much she enjoyed my article and said she'd like to send us some new Maglite flashlights. She told us to pick two and she'd send them out. My husband was like a kid in a candy store, trying to decide which two would suit our needs. The two we chose are photographed here. The difference is astounding as they allow us to see to the edge of our property and on to the dunes behind.
Although my review was written to show our appreciation of their product, I was pleasantly surprised by Maglite's response.
That is cool! That is so nice. I had a similar bonus when I wrote about a bread mix and received about a dozen mixes in the post and the Company added a link to my own article on their website. I was chuffed.
I think it was in August, I had to go back quite a bit.
I'm pleased they found it.
Here's what I put in my tweet.
"There's more to a Maglite flashlight than illumination. Here's how we use it on our farm in Brazil." and then a shortened link to my article. I also put an image up, as I tend to get a better engagement with a photo.
I have also had another person make a video after reading one of my posts. It was about crowdfunding a sailing adventure and one of the couples I mentioned in the article, created a video about the topic after reading it. I think using Google Alerts is how they know if someone mentions their name on the internet. I haven't used it but I think it is worth checking out.
Yes I am. Although my husband is more excited about the flashlights, I'm thrilled to bits at having been noticed. Our old Maglite is a legend in our neck of the woods after my husband smacked a thief on the side of the head with it.
The Brazilian police came and were impressed with the weight of the Maglite and its usability as a weapon.
Although it is lovely to be noticed, it wasn't my intention to get Maglite to read it when I was writing it. They have a set of stories on their website where people have listed their experiences with their Maglite flashlights but I didn't realize this at the time.
My article was more of a story of how we used it in a robbery we had at our home.
Like your reviews of the books you read, mine was showing appreciation of a well-made product. When we can make a review interesting and tangible, they have more impact.
Great to hear from you, I hope you've had a wonderful weekend.
Hi Brandon, Looking back, that night changed everything that has happened since. It altered the business we decided to start, our attitude towards strangers, and has taken the shine off living in paradise. Thanks for reading the article.
Thanks. Maglite have users stories on their website so they encourage people to share their experiences with their products. I didn't realize it at the time when I wrote my review, however.
Perhaps it was the intensity of the event. Cracking an armed thief on the side of the head with a flashlight before being tackled by the other two was rather eventful for even a young person, let alone a 60-year-old amputee! Pinned to the ground, with the robber's knee on his neck, a gun to his head and his prosthetic leg off, my husband was incapacitated.
I got off easy and only had a knife held to my throat while the third person ran through the house stealing our belongings.
I do think it's a shame that more companies don't acknowledge satisfied customers. To my way of thinking, they are the best advertising money can buy. I suppose you could send your review directly to them, at least you'll know they've seen it. Some companies are still slow in seeing the positive impact a social media presence can have on their company's bottom line.
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