mentioning brand names and products

Jump to Last Post 1-3 of 3 discussions (8 posts)
  1. mata311 profile image63
    mata311posted 6 years ago

    I need a little help on the guidelines of mentioning specific products in an article.  I am new at this and I don't really get how that works.

    For example, if I'm writing an article about cooking and it requires a crock pot do I mention or can I mention the brand I use at home?

  2. psycheskinner profile image76
    psycheskinnerposted 6 years ago

    As long as you are not saying anything disparaging about it, you are legally safe in mentioning it.

    1. mata311 profile image63
      mata311posted 6 years agoin reply to this

      Oh ok, one more question if you don't mind.

      and what about the Amazon link  thing. how does that work?

      1. greenmind profile image95
        greenmindposted 6 years agoin reply to this

        You can insert an Amazon capsule the same way you do text and images. It's one of the options in the editor thingy on the left margin when you're in editing mode. From there you just copy and paste the url of the Amazon page into the box and the item will show up.
        A word of caution: You should always demonstrate your own experience with the product you're offering. If you don't, your article may not be featured. And always add details about the product in the "description" box.
        If someone goes to amazon from your article and buys the item, or buys anything while they're there, you'll get anywhere from 8 to 10% of the sale. If you have a lot of hubs that are successfully referring people to Amazon purchases, your share can add up quickly. But it takes TIME, as in years, for an article to really pick up steam and start selling.

  3. stephenteacher profile image70
    stephenteacherposted 6 years ago

    Reviews do not have to be positive. Lousy products and movies are panned all the time. Not sure why people think would be illegal. it would not even be illegal or legal. It would be a civil matter. If your free speech infringes on someone, they have a right to sue. But you certainly have a right to write an article letting people know how bad a product or experience was. If HUB only allows positive reviews, that's their business. It does not make it illegal.

    1. Marisa Wright profile image85
      Marisa Wrightposted 6 years agoin reply to this

      I don't think Psycheskinner meant it was illegal to give a bad review - just that you could get into legal hot water if you use a brand image or brand name in the article.   

      Firstly, if the manufacturer feels the review is slanderous, they could sue.

      Secondly, most logos, product images and promotional material are copyrighted or trade marked.  In practice, if you use them in a positive review, the manufacturer won't complain about you using them - it's free advertising.  But if you say something negative, you're likely to get a stern lawyer's email threatening to sue if you don't remove them.

      1. mata311 profile image63
        mata311posted 6 years agoin reply to this

        THIS is the gist of my question!!!  Thank you

    2. Bedbugabscond profile image96
      Bedbugabscondposted 6 years agoin reply to this

      I agree with mata. The important thing is that what you are saying about the product is truthful. If the truth is that a brand or product doesn't meet expected standards, you have the freedom to speak up. Brands know that, which is why they hire so many people for brand image.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)