Hi guys, I'm hoping for some advice. Basically here's my issue: I enjoy writing informative articles that I believe will be useful to people. However, I can't stand promoting my hubs.
The thought of spending my time scouring the Web looking for places to post it, opening tons of social media accounts at different places just to engage with the community so I can on occasion post my articles, or other promotion tactics make me cringe. I feel like a spammer. I just want to write, but I do get excited when I see good traffic numbers.
The question: Am I working against myself here? I understand that not promoting your hubs gives up some temporary traffic but I don't care about short bursts of traffic, I like long term, steady increases in traffic to my hubs.
Any thoughts on this? Any input is welcome!
Apart from pinning the odd image on Pinterest, I never promote my hubs. Maybe I should, but I have no interest in doing so. Like you, I'd rather spend the time writing.
HubPages receives most of it's traffic from notable search engines such as Google. Hence the hubs definitely get visible if they include quality content. You could try promoting your hub on social medias such as Facebook or Twitter, but they do not give much success. My experience was not so good with Facebook and hence completely stopped using it. Ideally just posting on hubpages is sufficient. Posting images on Pinterest and accompany it with a hub link helps.
I don't promote beyond a couple of Pinterest posts every now and then. I've found that putting it out there and letting everyone else promote it works just fine. I've had millions of views and never once did more than click on a little button on the side of the article. It will happen organically.
Join the club. I hate promotion as well. I haven't been a very active member here for years (except on the forums, which are my way of avoiding work - er, I mean of taking the occasional break). I just let my Hubs collect traffic organically.
Thank you for the replies! I am feeling a bit better. My fear was that I would have a great hub getting little to no views because I don't promote it like I should. But I guess if it is truly a great hub it should do well over time under it's own power then.
Kaiyan717 - That gives me hope, thank you!
Marisa Wright - So do you still do promotion on your hubs then even though you hate it, or do you just sit back and hope that if it's a good article it will grow on it's own?
Sorry, I should've answered that properly in the first place. No, I don't do any promotion at all.
A really good strategy is to make Made For Pinterest images instead of just plain photos. I've never been bothered with it, but only because I had moved on to running my own sites before Pinterest became fashionable.
I am promoting my Hubs but I am still trying to work on a social media strategy that works. Right now the amount of views I get from Facebook, Google Plus, Pinterest, and Twitter are tiny. Most views I get come internally from HubPages or Google.
Oh too much faff for me I've had waves of traffic when a hub has been posted by someone on Stumbleupon or Facebook. It's so transitory, it's not worth pursuing. For me, anyway. I expect it depends on your niche whether social media is effective or not.
So, if you get your social media strategy dialed in, do you think it could really produce good long term "hands off" traffic? Or just short term bursts of traffic during the days when you are actively promoting it?
Right now it feels more like a short bursts thing but maybe with a large following it would work better? I remember reading some old forum post or something about some hubbers getting good amounts of traffic from Pinterest.
The fact is being a social media content creator is a job in itself. I just try my best to share my work while also providing other useful related content so I am not spammy. I tend to share other Hubs I like. I cant say how successful this tactic is but it is fun and doable.
That is normal. For HubPages as a whole, 90% of all traffic comes from Google.
You mentioned building a "large following". You can't build a following on HubPages. Your followers are other writers - no one joins HubPages just to follow their favourite writer.
If you've been reading advice on how to build a following, you're probably reading advice aimed at bloggers, which is totally different. On a blog, people can sign up to your RSS feed, or you can invite them to sign up for a newsletter. Once you've got that email list, you can start marketing to them. On HubPages, there is no way you can ever know who your readers are.
You can get around that to some extent by starting a Facebook Page and recruiting your readers there, but that only works if you specialise in one particular subject.
It's a trade-off. It's much easier to write on HubPages than on your own blog, because HubPages handles all the advertising and technical stuff. You can also write about any subject you want, whereas on a blog you must choose one subject and stick to it religiously. So there are pluses and minuses.
From my experience of trying hard to promote on social media over the years, the only entity worth sharing on is Pinterest. I've posted thousands of tweets on Twitter, complete with hashtags and relevant photos. I've done the same on Facebook but with very little success. Pinterest generates about 5% of my traffic. However you need to create images that are "Pinterest friendly" so that people will "collect" them onto boards because they look nice or have a catchy title. When you add an image to a board on Pinterest, you accompany it with a link to your hub so a reader can visit and check it out.
I completely agree as I made the same experience with Pinterest and Twitter. I don't like FB and don't use it.
I don't promote my hubs either. I once in a while put one on my FB if the occasion is right, but many of my FB friends (Dutch and foreign) don't care mucht about my articles. I do have a Twitter account, but never saw the fun in that and I never bothered to get a Pinterest account.
I've always read/learned that browserviews are the ones that count on HP so why puting in valuable time in medias that don't count or at least not much.
I'm mainly using my own photos in my articles and what I'm doing now is working on their captions. I never realised but the right photo captions are important to get them on google images.
Also... as a 'consumer' of written media, I rarely ever click on anyone's link on FB or Twitter, so why would I expect others to do it? However, I do click on Pinterest images to get to the original source.
We suggest focusing 99% on content. Depth, usefulness, and originality.
We haven’t talked much about this, but we have a small team we’ve hired for PetHelpful to identify and promote articles. We are seeing how much it helps. If it works, we will expand it.
Our total focus is helping passionate experts with services - tech, monetization, editing, and now promotion.
I think there is one more level of service we need to offer. We need to help authors build their brands and promote our niche sites in more holistic way.
It appears to be working well. I am sure you keep up on the numbers when you have the chance; mine are up several thousand per day since the start of January. I had expected them to go down this month.
"I think there is one more level of service we need to offer. We need to help authors build their brands and promote our niche sites in more holistic way." - If you're able to provide the proper infrastructure not only for Hub monetization, and improved SEO, then letting the writers worry about the content is a solid plan.
Only about 1/20th of my views are from Google. The majority comes from Facebook and Pinterest.
by Zara Rasul 7 days ago
On what platforms do you promote your hubs? Where have you had the best results?
by kiigeorge 8 years ago
Been here about a week ..wrote 4 hubs .. havent done any promotion type activities yet because im still learning about that .. and of course i've learned by observation, that when we first write a hub we get this hit of traffic .. like ive never seen before .. 80, 100 ,200 visits ..and im...
by George Poe 8 years ago
Hi all...I've been using social media to promote my hubs for some time with reasonable success and have come upon something which I want to throw out there to see what comes back;Social media as we all know is about sharing quality content and NOT about self promotion; great when you are earning a...
by Audrey Hunt 3 years ago
Do you use social media to bring traffic to your hubs? What are your favorites?
by Janis Leslie Evans 3 years ago
If we pump up our use of social media, i.e., marketing our articles more, will it help increase our traffic much? Or won't it make much difference because we are more dependent upon organic traffic? Something tells me we might have to wait out this drought. What say you?
by Jennifer B 13 months ago
A few years back when I did Examiner.com, the writers were always talking about where is the best places to promote our work. I feel like once you use all your social media accounts, hit up any forums related to your topic, reddit, and network with people you know, you're really out of places...
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|