Hi all...
I've been using social media to promote my hubs for some time with reasonable success and have come upon something which I want to throw out there to see what comes back;
Social media as we all know is about sharing quality content and NOT about self promotion; great when you are earning a small fortune already online, but if you want to turn a profit then self-promotion can start to creep in and quickly become a habit (one you didn't really intend to start but which has now taken over what looks like your Facebook page, twitter account and anything and everything else you have online.)
Last year, working with a team of internet marketers, I was able to observe the power of collaborative content sharing (promoting and syndicating each others content across twitter mainly) and can testify to the fact that in a 6 week period I was part of a group who sent over 120,000 visitors to one single blog (yes, I said one hundred and twenty thousand)..I'm not saying this to boast, I'm about to open the door to a small group of people who may want to work with me in this exercise again if its viable..? Let me know
This is it for those of you interested;
1. You join the team with 5-10 other people.
2. You produce or provide 20 hubs of quality content to the cooperative.
3. We syndicate as a team to send traffic to each others hubs (this is the bit I'll teach and you'll enjoy)
4. You benefit from increased traffic...
(by the way, there's no cost involved)
Simple formula for those who want to take the idea of community a little further. Any takers?
Great content, Neil...You know I am always interested!
Keep me up to date.
That sounds a lot like a traffic exchange scheme, and I'd personally avoid such a thing so as to not run afoul of the Big G.
This is not a traffic exchange. A Promotion exchange may be a more accurate term.
When I promote mine I also promote John's, Susie's and Mary's hub on the social bookmarking web sites so I do not appear so self promotional. This is what you mean, right?
I think its a great idea and is win, win for everyone, especially your readers as they get exposed to a much more diverse range of topics.
I have had this same idea and been considering programming a solution to help automate this. Sorry I'm not even close to having 20 hubs yet. I do think this idea has much merit and will be following to see what kind of response you get to gauge possible interest in my own idea.
Im part of similar coops, certainly wouldnt turn down the opportunity for a method that has proven able to drive 120k viewers
( But, I must admit I have driven more than 120k viewers to a single article all by my lonesome, so Im not balled over by the figure)
What type of topics would your "partners" be promoting alongside interested parties, I see that a majority of your hubs and sites are MLM and network marketing focused ...which are topics I would never promote.
What type of neighborhoods are you playing in here?
and those 120k visitors ...led to what type of conversion rate? Were they targetted visitors?
ps ..doesnt sound like a traffic exchange at all, it sounds like pooling resources and reaching a larger crowd..
http://en.wikipedia.org/wiki/Traffic_exchange
Sunforged - topics are all important, I agree. If you read through my hubs you'll also see articles on Facebook, Twitter, press release, blogging tips and one or two others - this is what works with this kind of cooperative.
To work well, all hubs should be informative and niche specific; the first group of 5-10 being internet/social media marketing ideally. (not MLM)
As for conversion rates, the method I use and the audience I target would have a CTR I would estimate at around 2-3% on well prepared adsense hubs (that's the figure I had last time around when I ran this)
the 120,000 averaged 20,000 per week over 6 weeks and and was growing all the time, as I expect this would too. takes a little preparation but it works (but if you can turn away 120,000 visitors then good luck to you, as I can't)
lol, its true, its hard to turn away 120k viewers...my personal large view articles were myspace and social media related - hence were hard to monetize - non-buying crowd. no real relevant products etc.
20k a week is a very respectable number
True. Profiting from social media isn't easy but in my experience (limited but I have some) it's as much about branding and PR as it is about immediate ROI (front end returns that is)..
Twitter does not convert well to sale of affiliate products, despite what the so-called gurus will tell you when trying to sell the next "clickbank profits" system for twitter but what it does is this;
Syndicates a personal brand and content in realtime and this is something Google are keen to ride the back of - you should, if not already, have started to see twitter results (tweets) appearing in search results on Google for certain keywords. If used correctly this first step can lead to a strong ongoing business relationship.
This is about collaborative marketing and syndicating good content to your audience on twitter to ensure they remain engaged - you can do this by supplying a range of RSS feeds from blog owners you have no knowledge or business relationship with or with a group of likeminded content producers willing to do the same; it's all about the quality of your content in the end though if this works or doesn't. Any income derived from adsense is a bi-product of the overall game plan as it were.
Do you mean 20,000 DOLLARS per week??!! *faints*
I'm going to have to get on the ball...that would take care of me for the whole year.
Oh well, I suppose that counts me out...I'm still trying to learn all this Internet marketing and social media stuff. It's like being lost in a forest to me.
Thanks, Sunforged. That was very helpful! I'm looking forward to the response.
20k == traffic. Not $ Lol.
@Neil Ashworth, I like the idea.As sunforged mentioned in earlier reply i found social media related hubs getting traffic but not converting.
LOL...thanks for clearing that up! I was thinking of kicking myself for missing the social networking bandwagon. LOL
Niel and MyWebs I think any promotion idea would be welcomed by those like me. Some of us are good artists, but really not very good at promoting our work. Like Sunforged wrote in one of his hubs, we need to to De Vincis and not Van Goghs, if we're ever going to succeed at Hub Page and make some money. If there is a better way of promoting our hubs, I don't think Hub Pages will disagree if we do not violate the terms of use. If it's legal and works, I'm in. Besides if out Hubs our popular, Hub Pages wins also.
Okay, let's see what comes back in the next few days and then I will put a little more detail together for interested parties.
For those of you who don't know me (most of you, I'd say?) here's the deal;
I do build an internet business within the MLM niche (but I don't eat people, sleep with the Devil or promote pornography, prostitution or penis enhancers of any sort, shape or size!)...
I like to think I can write a little. I have a young family who I am slowly trying to build a future for, one day and one sale at a time.
What I do to drive traffic to my websites is 100% white hat (okay, occassionally off white) and never likely to cause any major embarrassment with Google or indeed Hubpages.
Hope we'll find a team worthy of all our efforts and all your talents...
If you send each other traffic without meaningful relationship to the content then the traffic is useless. It may even hurt if people click to hubs and discover that it is not related to the search they may have been doing. This will cause them to click away real fast, never to return.
I believe one of the components of the hub score is how long people stay on your hub. The "View Duration" is measured by HP and shown in your "Hub Metrics" under the "Stats" tab. So you wouldn't want to generate traffic that will not stick around.
Umm Glen it would seem you really do not understand this concept at all because your comments do not even begin to make sense in relation to this promotion exchange idea.
We are talking about promoting each others hubs on social media and social bookmarking type sites using relevant information. At least this is how my idea would work.
If I'm promoting your hubs using the same methods I use to promote my own hubs, think shetoldme, xomba and such... how is this attracting uninterested viewers?
I find this somewhat interesting so I'll smell the bait but I'll also look very hard before biting the hook
'Sounds like the old suspicious minds number reading through a few of the responses; I guess that's the internet for you - we've all been made promises and seen them fall flat on their behind at some point, right?
Okay; I won't try to sell anyone on this idea as there really is very little in this for me right now (although I believe there will be down the line), other than to take a small group of content producers and monitor their traffic through this collaborative venture. If it smells fishy to you back off, don't go near it and dont partake because I cant and wont work with people who dont start a journey with an open mind; I wont waste my time or your trying to convince you this is legit.
Make your mind up and let me know (as a couple have done already) by email and I'll put things together and invite you all into the first webinar to explain the detail a little bit more in the next week.
Just to answer a couple of opinions/concerns that have come back so far.
As for traffic not converting to sales - that really depends on your content as much as your audience; although the primary aim of this is NOT direct sales off the page (it's more about branding and attraction marketing to build an audience to then sell to at a later date) I have made sales of more than $20,000 using a part of this system (all on my lonesome).
I'm not saying this to boast at all; I'm just letting you see that I know what I'm talking about in relation to this particular method for driving traffic.
Anyone happy to play ; let me know!
I would mention that you cannot be surprised at skepticism. While the proposal is like many on the net, interesting and long on promise; it also has the common thread of being short on methodology and vague representation. The cynicism is derived from countless pitches and the empty exploits that abound in the webisphere.
That some are interested in the prospect is related more to your status in the Hub Pages community than the proposal. Perhaps you would find more enthusiasm with an outline of the project more than the promise of goals that might be attained.
As I said above, in Bass Fishing vernacular, the lure is attractive, but you have to work the bait to get a bite.
I understand fully where you are coming from but as I am not selling this programme/training system I have no intention of publishing the exact steps I and anyone who partakes will follow..
I may at some point into the future market this as a traffic generation system and as you can appreciate, have to protect my interests to some degree.
As an outline this is as far as I'll go for now;
1. A team of content producers agree to dedicate 1 twitter account each to this system. That account is used to build followers based on the niche targeted - as sunforged identified this is critical to success and to syndicate the teams content across the web.
2. RSS feeds of those partaking are exchanged randomly across this group, to be added and syndicated using Hootsuite or Twitterfeed through these accounts, thereby creating immediate syndication of each others new content across Twitter when published. (you'll notice I've said randomly - this is to meet twitter t.o.s)
3. When content is published it is bookmarked and syndicated within the first 24 hours by the group - this, as you may know, is very powerful and important in the eyes of Google as it informs the search engines that new relevent content has appeared that needs to be taken notice of.
There are also other elements to this system but as you can see there is a methodolgy behind it; a fairly simple one in fact once understood.
Hope this helps.
umm sounds interesting - maybe a bit beyond my level of understanding, but I am wanting to learn.. how could i be helpful here?
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