Link capsule vs textual link

Jump to Last Post 1-6 of 6 discussions (8 posts)
  1. Mark Knowles profile image61
    Mark Knowlesposted 9 years ago

    I have a question for the more SEO/technical minded amongst us:

    Is there a difference between using a link capsule or linked anchor text in the body of the content?

    What I mean is - would one carry more weight with the search engines than the other?

    1. Marisa Wright profile image97
      Marisa Wrightposted 9 years agoin reply to this

      I'm no expert but I've always understood the important thing for search engines is to have anchor text, not just the website name.

      So if you're using the link capsule, so long as you gave the link a descriptive name (e.g. "luxury property") rather than just using the website name (e.g. www.luxuryproperty.com), it would come to the same thing as having anchor text in the content.

      However, from a reader point of view, I feel a link capsule highlights the link better and makes it more likely they'll click on it.

    2. Lissie profile image78
      Lissieposted 9 years agoin reply to this

      I believe there is no difference - its all in the anchored links and the position on the page. Rumour has it that links at the bottom of the page are strongly devalued (goes back to the old webring days) - if look at the page source of a hub which has both contextural links and link capsules e..g http://hubpages.com/hub/making-money-Hubpages (you might have to go view wrap long lines to see this) - the search for "water damage los angeles" which is linked to from a links module) you will see it falls in middle of the flow of the surrounding text module. 

      So whatever works for you as a writer/reader is good for SEO in this particular case!

  2. freelanceworld profile image60
    freelanceworldposted 9 years ago

    Hello mark...
    i feel.. there isn't much difference as far as SEO is concerned.
    But i still think  the linked anchor text is better (some way)
    Its easy to write, concise for hub.
    Link capsules would be better option when focus is on various links mainly, as that short summary also adds weight to that link.

    Regards

  3. fayans profile image69
    fayansposted 9 years ago

    Though I choose to believe that both links - contextual and capsule - are of equal weight in the eye of search engines, I use them for different purposes.

    For the most part, I use contextual link for link building whereas capsule links strategically placed right after the post are meant to drive traffic to another site/hub.

    So they pretty much serve different purposes for me.

  4. anujagarwal profile image63
    anujagarwalposted 9 years ago

    Linked anchor text would be better if you want to optimize your page for search engines. As you can write text/summary in your own words and can include some targeted keywords related to your current hub. Those keywords may not be present if you will use link capsule.

    But if you are not modifying the summary text, there would be no difference between the two.

  5. relache profile image87
    relacheposted 9 years ago

    Mark, I'm recalling that Paul Deeds once said something about why having links in the text capsules weren't as good as having them in link capsules, but I'm not finding it at the moment.  After all the discussion recently about eBay links, doing any search for "link comments" is mess.

  6. johnr54 profile image48
    johnr54posted 9 years ago

    If you are asking which is better for the page being linked to, the conventional wisdom is that the anchor text in the body of the article carries more weight as far as optimizing the ranking of the page being linked to.  I say conventional wisdom because I've never tested it myself, but I get it from people who I know have tested it and found that's the case.

    Of course the same people will tell you there's no such thing as a bad link.  Just that some are better than others. (with the possible exception of paid links)

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)