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How do I make Google Adsense Ads more relevant on a specific set of hubs?
Sometimes I notice that the google adsense ads in my articles are not very relevant to my article's topic. How do i modify certain adsense settings for that particular article? Or how do I make those ads more relevant for a specific set of articles?
The first thing you have to do is keyword research. Go to the Google Keyword tool... search for this in Google to find it if you don't know how.
Now type in words related to your content. Then pick the top 3 most searched and related terms.
Next type them directly into Google. Look to the right and make sure there are at least 4 advertisers spending on the keyword phrase. If not then you'll need to find 3 phrases where they do spend.
Once you have that it's very important that at least one of these phrases occurs in your title Tag. You should also try to incorporate a variation of the other 2 phrases into the title tag. Use plural forms like this.
Cars are a huge investment - Here is what to look for in your next Car purchase.
Note: cars - car 2 different keywords.
Try also to incorporate similar words - car, automobile, vehicle, etc.
Once you have a really good title it's time to "seed" the keywords in your article.
On a PC use control F to search for your keywords to make sure they are in your article. If they are not, then PUT them in your article. And make them prominent. This means more towards the top of the page, the first part of a sentence, etc.
Bold them on occasion, underline them for emphasis. Put them in your sub titles.
It's these tactics which help Google determine what your article is about. And if you do this the content will match the ads.
I run a large network of sites. I've been doing Adsense since 2003 when it first came out. I've written 10.000's of pages of content. And this works. And this will absolutely put more money in your pocket. It's a little extra work, but without it you are flying blind.
In addition to Mike's very thorough answer, it's worth knowing that the ads you see aren't necessarily what other people hitting your page will see. Adsense displays a lot of ads targeted at a searchers previous browsing history for sometime. This is called user generated ads as opposed to content generated ads.
So if you've been using google to search for a new TV for example, even when you're on a page about a health problem you'll still see lots of TV ads.
Whereas your hubs are concerned in helping your Google Adsense ads to be Hub content relative; when Google crawls a page and is using its algorithm (formula) to choose keywords, one of its factors is the HEADERS. Google figures that if you go to the trouble to do more than BOLD, underline or italicize the words that they must be pertinent and specific to the content. When you write your Hubs you may be putting "sub-titles" on your paragraphs; for example if the hub is about different ways to cook a hotdog you may have 3 main paragraphs; Boil, Grill an Bar-b-q. Rather than just making them bold and underlining them, which looks fine to a reader, if you use a HEADER 2 OR HEADER 3 it looks the same to the reader but stands out for the search engines. In addition to this; instead of just writing "BOIL" as the paragraph header add key words to it like "BOIL A HOTDOG" or "BOILING HOTDOGS". Help google find your key words by adding them to headers. When you have Header sentences though out your page it makes it stronger for Adsence to target the ads to your content.
The position of the Adsense code on the page also matters. The adsense code must appear after your headline and it needs to contain keywords that Google can use to determine which advertisers to display. Typically, the Google ads located at the bottom of your page will be more relevant than those located at the top because Google has more text on which to base its display decisions.
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