What is the difference between "Search Engine Marketing" and " Search Engine Optimization"?
Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing
Search Engine Optimisation (SEO) is defined as the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page. The 'algorithmic' results are independently determined by the search engine's own mathematical algorithm, and are based on relevance to the search phrase. Search engines use complex mathematical algorithms to determine the relevance of indexed pages for a particular search phrase.
Search engine optimizations is a technical skill. Search engine marketing is a professional skill. Search engine optimization is necessary but not sufficient for search engine marketing.
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In short form, SEM is using for advertising like PPC and SEO is using to rank your keywords in the top of google position.
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with pay per click (PPC), focusing on only paid components.
SEM includes both SEO and PPC (google Adwords). But, due to usage, SEM is used to refer to PPC (Adwords) alone which is a paid method of advertising on Google. In SEO you do not have to pay anything to Google.
Search engine optimization (SEO) is just a part of search engine marketing. SEO is the act of optimizing a website for organic or natural search engine listings. According to sources, SEO is the most cost-effective function in a search engine marketing campaign.
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by maria.rose6 months ago
What is internet marketing ?plz enplane it..................
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