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What is the relationship between impressions, CPM and dollars?
Is there any formula or relationship between the above 3 variables?
Impressions are part of the CPM. CPM stands for 'Cost per thousand' (M = roman numeral for 1,000). When an advertiser purchases a web campaign, they either pay a rate for per thousand impressions or per click. Google sells campaigns normally as cost per click (CPC) and so you'll only get paid if someone clicks on a link.
So there is no direct formula between CPC and impressions, other than aggregate averages over a length of time. It also has a lot to do with the content you write about, how ads show up and the ads Google provides.
The more concise and narrow your content, the more able Google is to provide relevant ads (when available) for your content. The better matched the ads, the higher the click rate and thus the higher your revenue.
Hope that helps!
by Paul Edmondson6 years ago
We have always cared deeply about providing the most rewarding place for people to publish online and we continue to work on improving overall monetization for your Hubs. One of the benefits that the HubPages...
by Denni Thompson5 years ago
What is the difference between CPM and Earning?Why is CPM$ more than earning? why dont we get CPM$? I
by Jasmeet Kaur3 years ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by psycheskinner5 years ago
One day this week I got a CPM if $2.55 and another day this week I got a CPM of $5.71. Both are confirmed final amounts.I am wondering what could cause such a big swing in the course of a few days?
by Dr. John Anderson4 years ago
My CPM was the lowest in the last 12 months yesterday, in a week of lows. Anyone else seeing this? What is happening and Why?
by Sondra Rochelle2 years ago
Guess it's due to the holiday season coming around, but although my views are still OK, my CPMs are half of what they were even a month ago. Anybody else seeing this, or is it just me?
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