What is the relationship between impressions, CPM and dollars?
Is there any formula or relationship between the above 3 variables?
Impressions are part of the CPM. CPM stands for 'Cost per thousand' (M = roman numeral for 1,000). When an advertiser purchases a web campaign, they either pay a rate for per thousand impressions or per click. Google sells campaigns normally as cost per click (CPC) and so you'll only get paid if someone clicks on a link.
So there is no direct formula between CPC and impressions, other than aggregate averages over a length of time. It also has a lot to do with the content you write about, how ads show up and the ads Google provides.
The more concise and narrow your content, the more able Google is to provide relevant ads (when available) for your content. The better matched the ads, the higher the click rate and thus the higher your revenue.
Hope that helps!
by Paul Edmondson 13 years ago
We have always cared deeply about providing the most rewarding place for people to publish online and we continue to work on improving overall monetization for your Hubs. One of the benefits that the HubPages Earnings Program is about to offer (scheduled to be released between October 5th and...
by Mamerto Adan 4 years ago
I'm not sure if this is still the effect of the pandemic, or simply it is February. But I was pretty happy that my daily views are increasing to 300 per day. But after hitting a new high of 400 views, all I get is 0.33 dollar earnings. That was no different than my 200 view per day last September....
by Denni Thompson 12 years ago
What is the difference between CPM and Earning?Why is CPM$ more than earning? why dont we get CPM$? I
by Paul Richard Kuehn 12 years ago
Why is my CPM for Ad Program Earnings decreasing as my number of impressions have increased?
by Prose And Poetry 2 years ago
When I checked my daily earning for the month of August, I noticed that I got $18 CPM; and $0.18 Dollars for 31 days. Now, what I am seeing on my ad program summary is $0.88 CPM, and $0.07 Dollars. Please, how is this earning being calculated? Is it not per day earning?
by Penny Skinner 12 years ago
One day this week I got a CPM if $2.55 and another day this week I got a CPM of $5.71. Both are confirmed final amounts.I am wondering what could cause such a big swing in the course of a few days?
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