Why is my CPM for Ad Program Earnings decreasing as my number of impressions have increased?
i have got hubs that got many views but the clicks were pathetic. having high traffic does not mean more clicks
You earnings are decreasing, because your hubs have a different reader number each day. Also, some topics get more attention, meanwhile others barely get any views in a month. Based on this, your CPM rate is different with each hub and each day, therefore its amount can fluctuate.
When this is the case, the same amount of impressions can generate very different values in CPM, even on two following days.
I've recently made a hub on this topic, I hope I will be able to further help you with it:
http://zsobig.hubpages.com/hub/CPM-and- … dvertising
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