Is Facebook the base social network to establish a business?
It's a good start, but one should make sure that they have a site for their business as well as use other social networking sites like Twitter, Linkedin and more to get the word out about the business.
well facebook is a start but you need to think globally also and most importantly how to use social media . don't just use it because you "have to" use it intelligently to CONNECT with your customers. The first obvious other social media alternative if you are a global brand is Ren Ren the chinese 'facebook". that being said corporate accounts are VERY hard to get .
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