I just looked at the data for amazon and ebay capsules across HubPages over the last 14 months. The click through rate for a capsule is typically in the 2-3% range. Over the year revenue per click is about 30% higher for eBay capsules, except in December where the roles were reversed and Amazon did significantly better. On average, an amazon or ebay capsule will be worth about a dollar for every thousand hub views. Of course, if the products aren't directly related to your content the value will likely be significantly lower.
Some suggestions from this data:
- For your hubs getting significant traffic, it is worth a little effort to make sure the products match well in your capsules
- When in doubt, consider using an eBay capsule
- Next December, you may want to consider switching your highest traffic hubs to Amazon capsules
Thank you Paul, this is very useful information that I will use.
Thanks Paul...I have had much better response with the Amazon than the ebay, though....so I removed my ebay.
Thanks for the info Paul. I make a rule of trying to have relevant Amazon and eBay products on all my hubs.
I'm sure I saw some advice not to start using eBay capsules until you had good traffic, because if you don't make any sales within a certain period, eBay will deactivate your account.
My question is, if that's the case, how much traffic is good traffic?
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