How far in advance should we publish our hubs related to Christmas?
I just saw Halloween candy on display in the grocery store. All I could think was that by the time the end of October gets here, that candy is going to be very stale. Each holiday seems to start earlier and earlier every year. I would say that most people start to decorate and prepare for Christmas near or right after Thanksgiving. So November? That would be early enough to give people ideas without getting lost in the fray of back to school and Halloween. Of course, there are already Christmas hubs around from years past, so "anytime" might be an appropriate time as well.
I'm sorry that I am not really answering your question. It is a good one, and I would like to know what others think as well.
A long, long time ago, Christmas stories did not start appearing until after Thanksgiving and that black and blue shopping frenzy that follows.
Therefore, I think the week following Thanksgiving would be a good time to start. Thanksgiving this year is on Nov. 23. There are five Thursdays in November.That would allow slightly more than a month to present Christmas Hubs. If I see any in October, I am likely to skip over them. I just will not be in the proper frame of mind to appreciate them.
So I vote the week after Thanksgiving. It could also serve as a sign to other groups and stores, etc. that we do not need to start things so early.
I know clothing stores sell their summer clothes in the winter and by the time summer gets hear, the stores are putting out the fall merchandise. I do not see the advantage of doing that.
My coworkers (at Walmart) were discussing how they were going to set up for Christmas yesterday. Of course nothing is going to get put up until the day after Halloween (hopefully).
I heard an ad on the radio the other day that said 6% of people are already done with their Christmas shopping.
Also since this is a year round website you can publish them anytime you choose. You'll probably get some weird looks as it rolls through people's newsfeeds and the hub hopper but that way it will be there when people need it no matter if they're looking in October, November, or December.
To me, when the "ber" months start to show up, it would be exciting to slowly touch anything about Christmas. Sounds too far ahead, but it's wonderful how you make people's minds start to feel the excitement that Christmas is here again and they get longer time to plan of ways to make it more Christ-centered, exciting and more bedazzled with not just shopping and gifts but the real spirit of giving love, sharing, forgiving and making hearts in one. This is just the way I find Christmas. Thanks Julie :
I think it depends on what the article is about. If the article is instructing you to make something then several months may be required in order to complete the project by Christmas. Examples may be knitting stockings or sewing clothes or ornaments. If the article instructs you to bake Christmas foods I would think the article should be publsihed before Thanksgiving because people like to prepare their holiday menus well in advance so they can stock up on ingredients. If the article relates to Christmas feelings or thoughts I would publish after Thanksgiving when poeple really have the Christmas spirit.
I have heard lots of advice on this. If I averaged it all out, I would say to publish articles related to Christmas (or any other holiday or anniversary) around 2 to 3 months in advance. This gives readers time to look up informatin on gift giving, recipes, decoration, how to take care of guests, and how to do it all on a budget. It also gives your article enough time to be out there for readers to recommend it (or like it on Facebook) for other readers to find it. Before Christmas.
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