Create an attractive page. The best way I know of to make an attractive page is to break content up into a lot of good capsules.
Use multiple text capsules with relevant subtitles on them. And I almost always try to find at least one high quality picture to use for each text capsule - but if the text capsule is short, then there need not be an image on top of it or to the side of it.
If you can find a relevant video for a text and image capsule, that could surely help. But don't put a video on a page unless it is very relevant to whatever you are discussing on that page. Same thing with pictures, of course, you want very relevant images for the text.
I put at least one photo with each hub. That way it's my photo that is displayed with the hub, not a generic one that tells everyone I didn't take the time to find an appropriate photo. I break my text up into a number of small capsules. When it's published you can't see how they're broken up so it's really only for your use. I break them up so I can put a photo or video right next to the text that's talking about it. I also make most of the photos and videos half size. A full size video and/or photo grabs the readers eye away from the text and makes the video/photo more important than what you're saying. I only use all caps if I want one word to stand out and I only use bold for headings or subheadings and the occasional item I want to stand out.
Checkout my hub - how to create a hub and get featured.
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