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jump to last post 1-2 of 2 discussions (6 posts)

Improve Your Search Results Appearance with 2 Free Online SEO Tools

  1. Sue Adams profile image96
    Sue Adamsposted 4 months ago

    For those of you who didn't know...

    1. When a Title is not capitalized properly Google doesn't like it. For example, the title

    "What is Cellulite? Follow this Exercise Video to Get Rid of it"

    is not properly capitalized. I ran it through the "Title Case Converter - A Smart Tool for Capitalizing Headlines and Titles"

    http://titlecaseconverter.com/

    It gave me this result:
    "What Is Cellulite? Follow This Exercise Video to Get Rid of It" note the difference in the 2nd and last word.

    2. When title and/or description are too long they get truncated on the search page result.

    https://usercontent2.hubstatic.com/13893249.png
    Bad idea, the title is too long
    https://usercontent1.hubstatic.com/13893250.png
    That's better

    You can check title & meta description appearance in Google search results so the information doesn't get cut off  with:

    https://totheweb.com/learning_center/to … n-lengths/

    Bookmark the 2 links above,  and happy checking!

  2. lobobrandon profile image89
    lobobrandonposted 4 months ago

    Could you point me to experiments which have tested these points? It would help CTR and I personally make sure my titles are in APA and within the specified pixel limit. But, I've never seen rankings affected solely because of this. I've made all my titles lower case and the ranking didn't change when I was testing.

    1. DrMark1961 profile image100
      DrMark1961posted 4 months agoin reply to this

      lobobrandon: what is your opinion on that second link?

      1. lobobrandon profile image89
        lobobrandonposted 4 months agoin reply to this

        I've not tested it, but since Sue posted it and I looked at it just now as well, it seems fine. I personally use http://www.seomofo.com/snippet-optimizer.html

        But, Google has recently been allowing longer meta descriptions, especially on pages ranking well. Again, personally I still stick to the old limits as Google does seem to test this kind of stuff out quite a bit and if the results are not satisfactory they switch back to the original. I don't want to be changing all my meta descriptions 2 - 3 times a year. My time could be spent on adding new pages or improving old ones instead.

    2. Sue Adams profile image96
      Sue Adamsposted 4 months agoin reply to this

      This thread is about how to "Improve Your Search Results Appearance" not about ranking. I just don't like to see truncated titles for my articles. Whether those affect rankings I don't know.

      As for Titles, I go along with what HubPages recommends.  On my own website I take more liberty and sometimes use all lower case, especially on images because it often looks better on images i.m.o.

      1. lobobrandon profile image89
        lobobrandonposted 4 months agoin reply to this

        Oops didn't notice the word appearance, sorry about that. Yes CTR does play a small factor, so in the long run, it does affect rankings IMO.

 
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