I was wondering, would Google like it better if I write a new, fresh article on a subject or revamp an old article I have written years ago on the same subject but that is currently unfeatured? This may sound like a no-brainer decision, and therefore I am leaning more towards the latter option because it has an older date stamp and Google may like to see it revamped, but the only thing that makes me debate this is that I am seeing many new websites publishing new content that ranks highly right away (even surpassing content from websites that have been longer around) because of its good quality. So shall I write a fresh one or revamp the oldie? Any suggestions appreciated!
I have done it both ways.
HP recommends that we just revamp the old article. (The thought being that if you delete an old article you will lose any benefits that have accrued with age.) If I put a lot of work into an old article there might be a little increased traffic, but the results are disappointing.
I have also tried deleting, fixing an article, and then republishing. I have been pleased with the results.
I have no proof of this, but I think once Google decides that an article is not well done they assign it a terrible ranking and it is almost impossible to move up from there. If an article is new they bounce it around on the pages and see what kind of responses it gets from readers.
I'm all for revamping old articles! For the most part, I think it's easier than a total rewrite because you already have an idea of where things are going to go.
HubPages will consider your new hub to be a duplicate and reject it if you write the same information in a new one. It is better to update an older article. Google will pick up the updated one as if it is new. I did that to several old articles I wrote when I started in 2011, and my pageviews and pay have been soaring since I updated them.
HubPages advises updates on old articles. It could be something as simple as revising your title, adding or deleting a picture, etc.
I go through my old articles on a weekly basis, and I am quite pleased with the results.
Is the URL of the old hub good? Maybe you could make it better if you start afresh? I would solely base this decision on the URL of the article. If the URL is good stick with the old one, else without thinking twice about it, write a new one.
Thanks everyone for the suggestions! Lobobrandon, yes, the URL has good keywords and it covers the same topic I am planning on writing about. I might do an experiment and revamp the old one and see how it goes.
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