Normal for CPM to Be Down for This Time of Year?

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   eugbugposted 6 years ago

   It seems to be almost down to the level it was last year and never recovered much since the start of Q3. I reckon though it's probably because I'm getting a lot more views with lower CPM in addition to views with high CPM plus backouts from pages before ads load. The result is that it's pushing the average down.

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      promisemposted 6 years agoin reply to this

      The Labor Day holiday drags down CPMs in the U.S. Every holiday does so. Many people take the entire week off.
      
      My CPMs on a daily basis showed a definite dip over last weekend, but they are starting to climb again.

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   DrMark1961posted 6 years ago

   Yesterday mine was about 1.50 more than the same day last month. Every day this month has been up. I think that you are right in that it is where the views are coming from.

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3. 64

   EricFarmer8xposted 6 years ago

   Things seem always about the same for me. My CPM has been the same average since I started earning with the ad program. It goes up and down but stays about the same number.

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   lobobrandonposted 6 years ago

   My CPM is down at least 40% compared to 2 months ago. Still a CPM that is very good, but horrible compared to the good times

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      eugbugposted 6 years agoin reply to this

      As I understand it, the CPM HubPages quotes is an average value for the past 24 hour window. So if CPM is variable per ad and there are lots of extra impressions with lower CPM, the average CPM is reduced. My impressions have risen a lot in the last month or so, not just views, but CPM seems to be almost proportionately reduced, so revenue is much the same. I'm not sure whether this is how it works?

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         lobobrandonposted 6 years agoin reply to this

         That is how it works yes, but remember statistics. Even if you get more traffic, it's most likely the same kind of traffic, so technically you should not be making less due to an increase in traffic. It's just the ads that day pay less. I have my lowest traffic in the year right now, not tomato season in most parts of the world, northern nor the southern hemisphere. So on those terms I should have my highest CPM right now. Higher traffic does not imply lower CPM.

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         1. 96

            eugbugposted 6 years agoin reply to this

            Come to think of it, I'm getting a lot more traffic now from India for my math hubs since students have returned from school vacation, and I think CPM is lower there? That may explain it.

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               lobobrandonposted 6 years agoin reply to this

               Yes, geographical changes definitely affect it. Also, the source of the traffic if I remember right from some staff comments a few years ago.

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         Natalie Frankposted 6 years agoin reply to this

         I'm glad someone else has said this.  This is exactly what has been happening to me.  My views and impression go up, my CPM goes down and I earn much the same month after month.  I wish there was a way to graph our CPM over time so I could get a more complete visual picture of what was happening.  It tends to sap your motivation when you are writing new articles, working at SEO and marketing and watching your views and impressions go steadily up with no corresponding increase in earnings at all.  I was spending tons of times working on articles and all the corresponding stuff that goes along with them the last couple of months but have fallen off largely lacking the desire to continue when I'm not seeing my earnings reflect my efforts.  It's a bit depressing after putting so much work in over several years.

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5. 86

   theraggededgeposted 6 years ago

   I've forgotten how to find CPMs.

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      lobobrandonposted 6 years agoin reply to this

      Here you go https://hubpages.com/my/earnings/reports?type=hpads

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         theraggededgeposted 6 years agoin reply to this

         Fanks x

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         Daniel Mollatposted 6 years agoin reply to this

         Hey, Lobo, I checked that URL in my HP and I don't see impressions listed on there. How come? It only shows dollars and nothing else. What am I missing?
         
         Never mind. I figured it out. Thanks anyway.

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            lobobrandonposted 6 years agoin reply to this

            Ok cool.

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6. 93

   Susana Sposted 6 years ago

   I'm a little disappointed because I had my best traffic days ever last week and CPM's are good but have kind of flatlined.
   
   If they were at the level they were a couple of month's ago I'd be ecstatic
   
   It does make me wonder what was going on back then to make them so high and why that hasn't continued.
   
   Other ad networks can provide higher CPM's so I wonder why HEP doesn't especially with their increased buying power.

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   1. 76

      lobobrandonposted 6 years agoin reply to this

      It is the last quarter and advertisers may be saving up to serve ads during the Halloween and Christmas season.

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      1. 93

         Susana Sposted 6 years agoin reply to this

         Yeah it's probably that. Let's see if things pick up in October!

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7. 96

   eugbugposted 6 years ago

   Why does CPM always go up at the weekend? (or is that just my experience because I have higher views for my DIY/gardening hubs than during the week and views of education hubs go down).

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      lobobrandonposted 6 years agoin reply to this

      I don't know, I don't look at mine that closely.

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         eugbugposted 6 years agoin reply to this

         Mental note, try and stop being so pedantic

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            lobobrandonposted 6 years agoin reply to this

            

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