Has there been a sudden drop in your earnings this month?

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   nehanatu86posted 4 years ago

   Hello Everyone,
   
   Is it just me or has anyone else noticed a steep drop in earnings this month? Could that be because of low traffic due to holiday season?

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      Ishika Mehereposted 4 years agoin reply to this

      Nehanatu - it indeed happened to me,most probably the traffic is low because of some other reasons.

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         nehanatu86posted 4 years agoin reply to this

         Thank you for your response. I hope the traffic improves in the coming months.

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      Thelma Albertsposted 4 years agoin reply to this

      Yes, I have noticed too the drop of my traffics and earnings here. I hope it will still increase.

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   PaulGoodman67posted 4 years ago

   Sudden drop happened early last month when Google algo updates hit.

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      nehanatu86posted 4 years agoin reply to this

      Thank you for your response. For me it was first week of July - the sudden drop. I hope it gets better by August or so.

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   eugbugposted 4 years ago

   CPM also drops 20% or so at the start of each new quarter of the year. Have a look at the values in your ad program reports under "Earnings".

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      nehanatu86posted 4 years agoin reply to this

      Thank you for your response. Yeah, I have been checking and both the earnings and the traffic - have been very low.

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   PaulGoodman67posted 4 years ago

   Further to Eug's comment, this is from 2018, but annual trend for CPMs normally follows a similar pattern. There's always a big drop from June to July.
   
   CPMs will likely improve in August, but traffic will probably only marginally improve (due to seasonal factors) unless Google gives us a benevolent algo change.
   
   This year we were hit by a "double whammy" as they say in the UK.
   
   
   

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      nehanatu86posted 4 years agoin reply to this

      Thank you for your response. I hope the traffic improves soon.

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   Barack Jamesposted 4 years ago

   There is a big drop in traffic and earnings of course, I bet it is July 1st 2021 core update made by Google and has been rolling out for 1 week now, hope it ends in two week like the big G said.

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      nehanatu86posted 4 years agoin reply to this

      Thank you for your response. I hope things reverse soon!

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      PaulGoodman67posted 4 years agoin reply to this

      I think the biggest traffic drop happened after the June Google core update. People generally seemed to lose around 20% of traffic from that one. Other updates (there have been many over the last 6 weeks) seemed to take away another 10% or so.
      
      I was hoping (encouraged by a Google tweet/announcement) that the July Google core update might give us back some of the traffic that was lost in the June one, but that seems like wishful thinking now.
      
      Most of the niches suffered dips in traffic in June. Levels have now stabilized but are lower than they were from Jan - May. It's pretty depressing to be honest.
      
      July is always one of the worst months for traffic and earnings, but the drops this year are more than just seasonal.

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