# I'm still new to Ad program, I have a question about CPM

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Teodora Gheorgheposted 2 years ago

Hi,

I might sound silly for asking this question, but I could not really understand what CPM is (I read an article, but I'm not good with these things). I know it has to do with the impact that my articles have in terms of views. Although I don't know if "impressions" is the same thing as "views". For example if my report shows CPM - \$1 and my total earnings - \$0.5 does this mean that I will get \$1,5?

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NateB11posted 2 years agoin reply to this

CPM is how much you earn per 1000 views. Used to be you earn from 60% of impressions I believe, 40% goes to HP.

If you have a CPM of \$10 (it does happen) and you have 1000 impressions, then the article earned \$10. As I understand it, you actually get \$6 in that case, HP gets \$4.

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Teodora Gheorgheposted 2 years agoin reply to this

I see. So the number of impressions counts as well. What if l I have a CPM of \$10 and only 100 impressions? How is that calculated? How much would I get? I was also confused by the fact that Total earnings does not seem to include the CPM.

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tsmogposted 2 years agoin reply to this

You can view CPM kinda' as a rate. CPM as NateB11 said is \$\$ per 1,000 impressions. CPM means Cost Per Mille where Mille means 1,000. Views and impressions are two different things. So, it is not 'as well'. It is only impressions for earnings.

You earn based on impressions not views. A view means the article loaded when someone clicked on it. An impression is when ads are loaded and can be viewed. So, if someone opens an article then immediately clicks off and the ads do not load then there is no impression. So, the more views there are the more impressions there likely will be.

If you have a CPM = \$10 and 100 impressions your earnings will be \$1. In other words \$10 divided by 1,000 = \$0.01. Or, \$0.01 x 100 = \$1.00.

But, at HP are paid a percentage of the earnings which supposedly is as NateB11 shared is at 60% of earnings

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Teodora Gheorgheposted 2 years agoin reply to this

Thank you so much for all the details and explanations! One more question: Does "Total earnings" equal the CPM value minus the percentage that goes to HP? In other words, if I want to check how much I have made so far I just need to look at "Total earnings"?

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tsmogposted 2 years agoin reply to this

I will quote what the FAQ says for earnings below.

"You then make earnings from revenues attributable to your articles (which revenues are shared between you and HubPages)."

So, from my understanding your total earnings are before HP takes their cut. Supposedly HP gets 40% and we get 60%.

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Glenn Stokposted 2 years ago

Teodora, Tim (tsmog) gave you an excellent explanation. I’ll add one additional point:

The worst case, as Tim mentioned, is when they click away immediately. In that case, no ads would be seen (meaning no impressions).

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Teodora Gheorgheposted 2 years agoin reply to this

Thank you very much for the clarifications!

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PaulGoodman67posted 2 years ago

The previous explanations are great descriptions.

The only thing I'd add is that internet articles and searching is based around keywords. The keywords have different values. Your overall CPM is kind of a combination of all your articles averaged out. Another writer will have a different CPM to you. Some topic areas have higher value keywords than others and are therefore more lucrative.

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Teodora Gheorgheposted 2 years agoin reply to this

I see. Thank you!

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