I just noticed this. I might have brought it up in the forum before, but I forget such things. This happened two years ago. Is it a good or bad idea or does it matter? None of the other articles have had this changed and I always use H2 titles for steps.
At one point, the editors seemed to be on a quest to make sure all of the header tags lined up correctly. So, if those other H2s were logical steps that could follow under another H2, it does make sense for them to change them to H3s. Alternatively, if you left them as H2s, they would need to fall in line under the H1 tag.
The hope is that Google better understands the article and possibly even picks it up as a featured snippet.
This made a lot of sense to me and I started rearranging my articles like that as well. The problem is, as always, different editors are on different pages of the script. So you go through the trouble of formatting the article the way you think they want it and then they change it anyway.
Hi Eugene. If you have a question about a specific article, you're welcome to email editors@hubpages.com. Otherwise, Eric's explanation is spot-on. Our team uses both H2 and H3 for steps depending on the context of the article as a whole. Using nested H3s for steps can be especially helpful in articles where more than just the how-to is discussed.
OK, will do. I'll study the differences between this article and the others to see what's going on. It''s probably because I've used an introductory H2 title telling the reader that ten steps will follow, as shown in the editor version here:
Editors also look at the visual appearance of the article; pairing H2s with very small snippets of text can end up looking very clunky. It's likely the combination of the opening H2 and the short steps that led your editor to bump the step headers down to H3s.
Should H3 titles have APA style capital letters for words? It looks a bit odd.
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