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So far all my clicks on adsense ads on my hubs have yielded a pretty small return. Nothing more than a few cents per click, while on my other sites i have gotten more. Why is this the case and is it the same for you? At this rate its gonna be pretty hard to make anything substantial from hubpages.
Go to https://adwords.google.com/select/KeywordToolExternal and type in the keyword or keyword phrase that your hub is targeting.
Next, find on the page where it says "Match Type" and click on the drop down box, it will say Broad, Phrase, Exact, Negative.
Click on Exact. This will give you an idea of the monthly search volume for people searching for that exact choice of words you've used. If it's in the hundreds, you're going to have a problem with traffic. Though it may be easier to dominate the SERPs.
For me 4 figures in fine. 5 figures and I'm aroused. 6 figures and there's a good chance that it might be very hard to break onto the first page of results. 7 or more... good luck.
Next find the "Choose columns to be displayed" drop down box and pick "Show Estimated AVG CPC".
This is the average cost per click for an ADVERTISER. So it's not what a Publisher gets, it's what an Advertiser is paying. And it's only an average. But it gives you a ball park figure to take into consideration.
Now if the amount in the Estimated Avg CPC column for your keyword/s is US$0.05, it's a stinker. It might as well be zero, because that's the lowest it will show. It's a default figure thrown in there. It shows up when there are NO advertisers.
If it's $0.05 then you've targeted a niche that lacks any kind of profitability.
What should you be aiming for? That's up to you once you've had some practice, experience and done some experimentation. Some people don't mind low (in $0.15 or so) IF the Month Search Volume is off the charts.
'Facebook' is searched for 1.1 BILLION times a month on Google. The average CPC is $0.59. Lets say Google take half the worth of every click (some say it could be higher than that) then we've got almost 30 cents on average) you'll earn for a click.
Sidenote: I wonder how many are complete internet newbs who think you visit a site by typing the name into a search engine. I have a friend who does that, apparently it's 'easier' to type www.domainname.com into a search engine and then click on the first result to access the site than type it into the browser address bar. And with Facebook perhaps being the reason why some people are now getting online, there's a chance that half that search volume are from people ONLY wanting to get to Facebook.
With facebook.com getting 55,600,000 searches a month and www.facebook.com getting 30,400,000 searches a month it wouldn't surprise me that half a billion searches are from people who are using my friends web surfing technique.
But even with half that many people searching for information about facebook you know there's going to be a lot of competition to appear in the first page of results.
Ryan Kett gets a LOT of unique visitors a day for a particular facebook longtail keyword search (I hope Ryan doesn't mind me mentioning that!) but the Average CPC is notoriously low. But it doesn't stop there. Ryan is thinking of other ways you can capitalize on this steady stream of traffic.
Some might aim for REALLY high ($20.00) and occasionally the search volume is surprisingly low. It might however still be quite competitive with fellow publishers to dominate those first 10 results.
To understand this 'average' bit you need to learn about Google AdWords. Advertisers nominate how much they're willing to pay for a click, so what they're doing is calculating an average of that. I've only skimmed over the whole AdWords thing, so I won't speculate further on how that side of the business works.
Ok thank you that is the first time ive ever had that explained to me like that after all this time ive been online. Now i just need to know what you do with the keyword once you decided on it. Do you use it as a tag or do you put it in your text? And you are talking about a keyword that is actually clicked on, so does it even have anything to do with tags and content? I mean how do you control which exact keyword people click on? Sorry im confused all over again. Can you explain? Thanks.
The keyword would be used as a tag, and in your Title, and in your URL, and also within the body of your copy (but don't 'keyword stuff').
These will be scanned by Google Adsense and they will display appropriate ads.
It's when people click on the ads (and you can not tell them to click on ads) that you earn revenue.
So what I do is:
* I pick a topic (and not a general one, I'll be very specific),
* I write a list of keywords I think is appropriate to that topic
* I go and do the 'keyword research' (I go use that Adwords Tool) and I see how many people are searching and what the Average CPC is
* If I figure that IF I ranked highly, and the traffic and $ is worth the effort, I'll then research, write and publish a hub on it.
* After making a fantastic hub on it (with images and amazon and maybe even ebay capsules thrown in) I'll then start on my next one.
People don't HAVE TO do all that. But if they don't then they shouldn't complain that they're making no money. I've got no problem with people publishing poetry or short fiction, but if they're doing it to make money online, they need a reality check.
If on the other hand they do it for the love of it, that's great.
I wrote a whole series of hubs on Australian Animals. I've done no keyword research. I did it because I love the native Australian fauna. If I ever get a click or sell something, it'll be a bonus for me. But I'll never whine or complain that there's been little traffic, no clicks and no sales.
But when I want to make money, I still need to have some kind of interest in the topic, but if the topic doesn't fit my criteria for making a profit, I'll pass on it. No drama. There's PLENTY of other things on the list, I'll just go to the next one and do my keyword research.
Last month I averaged 5 articles a day (I have several accounts, My primary account (this one) is the only one I use to be social on hubpages) and for the whole of February I concentrated on money making hubs. Hopefully this month I'll finish off at least a dozen hubs on my primary account that I'm doing for the love of it. And half of those won't have Adsense on it or Amazon and Ebay capsules.
Ok thanks again now i understand better. What do you mean you did 5 articles a day? You mean 5 hubs?!
If you want to make money, you need to be writing a lot more Hubs - well researched, original content.
You have just been taught by one of the most knowledgable and most popular hubbers here.
People charge others for that kind of info.
Now my statement is make sure darkside hasnt wasted his time.
So what are you going to do with the million dollar info he just gave you.
Yes, an average five hubs a day. Across several accounts.
Plus I do publish elsewhere. It depends on the day.
I might only do two hubs on Wednesday and eight on Thursday. Five on Friday, seven on Saturday, 3 on Sunday. TEN on Monday and Tuesday none (because I'm away for most of the day buying supplies back in civilization (doing the grocery shopping in town, though town is an hour and a half trip... I live in rural Australia).
That's what I'm capable of. Others can do more, most can do less. But it's also about quality over quantity.
Don't burn yourself out. Make every hub count. If you're able to just one a day, it could very well earn more than any of my five put together. If you work full time and have an active social life then maybe only one a week is what you're capable of.
If a person was here for over a year and had 12 great hubs and they spent most of their time building backlinks and occasionally adding to their hubs then that's fine by me.
Do with what you're comfortable with. Or if you have the urge, be out of that comfort zone by challenging yourself.
I published 300 hubs in January. That wasn't easy. I had one day off. January 31st
Maybe later in the year when I've completed a few offline... projects, I might be able to top that tally. If I don't then it'll be a lot of fun trying.
Almost all my hub don't find an instant audience or have overnight success. I let them get found organically. Search Engines will discover them and rank them in their own good time.
As usual darkside...your info. is excellent and easy to understand...thanks!
The Google keyword tool isnt working any more?! It only worked once or twice.
Entertainment/picture hubs are well-known and documented as being extremely low earning due to the over-saturation of the internet with such material. Yeah, it can get some traffic but it pays a pittance. After all, your visitors just want to look.
Make Hubs with genuine, original and substantial content that is helpful and informative to readers.
Do you check on what your keywords are potentially paying before you write your Hubs? If you want more money per click you need to be selecting higher paying keywords and writing on that topic.
Use the Google Keyword Tool - it will tell about how many searches are made for that keyword, what the competition is etc. etc. If you show the estimated CPC column it shows what is potentially being paid for that keyword - I entered Lady Gaga and although there is high traffic on those related keywords the estimated average CPC is only £0.04 for all of them. As your Hubs seem to be mostly about lady celebrities, those keywords are probably not high-paying either.
Damn. So what would you say is a good subject to make hubs about if you want high paying clicks? Broad subject i mean, like female celebs for instance.
tell me what your secret is? no one seems to ever click on adsense.And by the way what other sites are you writing on maybe I'll try!
I wouldnt say i have any secret because i dont make any substantial money from adsense. But of course traffic is important. Without traffic you wont get many clicks. Thats obvious. I will wait for the above person to reply, because that might give us a better idea what to write about. Having said that, if you dont enjoy what you are writing about, you are probably not gonna be writing much either.
coletta7, if you can't get clicks on hubpages then it might be very difficult to get click on other writing platforms. it will take time for you to realize any tangible result. The secret is to be patient at whatever cost. Keep writing good quality hubs and given them upto 8 months you will be able to see some significant change in traffic and earning
To research your keywords:
Be sure to click on "Show Estimated Average CPC" column in the drop down box where it says "Show/Hide Columns". These prices listed are what advertisers will have to bid for these keywords. As a publisher you will get a smaller percentage.
The Microsoft Online Commercial Intention Tool will tell you how likely a person is to make a purchase based upon your keywords. For examples "Free eBooks" has a Non-Commercial Intention score of .66. While "Netbook Reviews" gets a Commercial Intention score of .90.
I use the keyword tool for every hub I write, but I've found little correlation between the CPC and the revenue I actually get. For example, ads that cost advertisers $30-$40, according to CPC, have netted me only pennies. On the other hand, a couple of ads that didn't show high CPCs paid me over $3 each when they were clicked. Go figure!
a hub is an article, just in capsule form with multi-media additions
yup, that is me... I type "hu" in my google bar, autosuggest shows "hubpages", I click on it, click again when the google result comes up and hoopla, I am in without all the slashes, stops,underscores etc... nothing moronic about it, pure expediency and quick. If only my url bar was as suggestive and helpful instead of unforgiving...
Paul maybe you should try Google's Chrome browser. It does auto suggest in the address bar and search as well. It is also a very fast browser.
After a few times you memorize exactly how many letters you must type before hitting enter. I love it
by Glen8 years ago
...for those who live and die by the CPC......do you have a minimum amount for Estimated Average CPC? ie: You won't consider trying to aim for anything under a certain amount.And a minimum Search Volume?I'm using the...
by aoiffe3798 years ago
I have a topic that I researched in Google keyword tool.There were thre columns- Competition,Global Search and Local Search. WhatI realize from reading other hubbers is that traffic and clicks depend on 'evergreen'...
by Becki Rizzuti8 years ago
Okay, maybe I'm being a bit dim here.I know what it *means* to do keyword research. I understand the basics of it. I know how important keywords are, and I know how to use them effectively in a white hat manner.However,...
by Glen7 years ago
And it's right under our very noses. What is it? Stuff that you're interested in!Your hobbies, your work, your experiences... do a bit of keyword research to see how many other people are interested in it and what...
by StormsHalted3 years ago
I recently wrote a hub titled "Stronghold Crusaders Vs Age of Empires 3" (Comparison of two games) after finding the number of search queries for this keyword through adwords. Adwords showed around 100,000...
by roadlady8 years ago
I am new to hubpages and have written a couple of hubs. I would really like your critical eye and some tips or possitive reviews. http://hubpages.com/profile/roadlady
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