Future of Adsense and Us

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   Thrillerposted 13 years ago

   What will happen if most people install AdBlock add on on their browsers? Already over 120,000 people have installed it on Chrome and far more on Firefox. This means the most effective means of earning is blocked for us and we will have to make do with just affiliate marketing. Makes sense?

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      LindaJMposted 13 years agoin reply to this

      Google makes an AdBlock that eliminates AdSense? I don't use the addon so I wasn't aware of that.

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      Patronusposted 13 years agoin reply to this

      that is very interesting

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      sarovaiposted 13 years agoin reply to this

      What is the proportion? Just work out.

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      David 470posted 13 years agoin reply to this

      I am going to pop my top lol

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      tritrainposted 13 years agoin reply to this

      Google didn't make it, but third parties have built and maintained addons/plugins for a while that blocks scripts and certain sites from loading content to the pages that you visit.
      
      It's been a concern for a while.
      
      The funny thing is, there are people that make their money from Adsense that use the plugins themselves.  Ironic.

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      thisisoliposted 13 years agoin reply to this

      I wouldn't worry about it too much, the good news is that the majority of people who use adblockers are at least relatively tech savvy, and that segment of the internet doesn't click on advertisements much anyway.

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2. 78

   kirstenblogposted 13 years ago

   Google is going to lose more money then us little folk could ever dream of if this does happen.

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3. 85

   Polly Cposted 13 years ago

   I don't know about blocking ads, but when I starting writing on hubpages I wondered how many people block cookies on their computers, and if so how can one expect to make any Amazon sales? This thought pattern came from the fact that my partner is an IT consultant and so a bit of a techno geek - he blocks everything. He thought that everyone did this, as everyone he works with does it. Yet after enquiring on hubpages i discovered that most people don't actually bother. And I do make Amazon sales, on another profile that I have.

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   kirstenblogposted 13 years ago

   Google makes most of their money from their ad network

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      Polly Cposted 13 years agoin reply to this

      Yes, I saw that on a programme earlier on this year - it is their way of keeping google free to users.

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         kirstenblogposted 13 years agoin reply to this

         It is their main business structure. I tried using them to advertise an ebook, man it was easy to lose more money then I could make selling the thing! Got outa that pretty quick, but I got a good clear idea of how they make their money

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   darksideposted 13 years ago

   Calm down chicken little. The people who install such plug-ins are certainly aware of ads, but aren't likely to click on them anyway.

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      kirstenblogposted 13 years agoin reply to this

      Good point! Not to mention google will have to figure out a way round these if they actually do make an impact as the big G wont want to lose its main revenue source

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      TopUniverseposted 13 years agoin reply to this

      Good point. After seeing your post i am extremely happy.

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6. 71

   Bill Manningposted 13 years ago

   Lots of people use ad blocking scripts on their software. FireFox has noscript plugin that I use myself.
   
   They have been using ad blockers for years. However most of those who use it, as darkside said, are the types that never click ads anyways.
   
   However it is true that more ad blocking and cookie blocking scripts are being used on browsers these days. That's just life.

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   earnestshubposted 13 years ago

   I think google will survive OK.
   Our adwords campaign is costing up to 4k a week when we run it! I know lots of people putting in over 2k a week with adwords.
   Sales results are very good, but even if they are not, google is unaffected.
   You couldn't jump over what they make in just a few minutes!

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8. 60

   Thrillerposted 13 years ago

   Well Google could disallow the extension and maybe even Firefox in the future if the ad blockers tribe continues to rise as is presently. I look forward to that

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      skyfireposted 13 years agoin reply to this

      Really ? do you know that if google does that then they have to face court-case for such action ?
      
      Take firefox down for this ? LOL. F-Hilarious.
      
      I like ad-block plus. It keeps many malicious ad-scripts away from browser that includes auto-play adsense/CPM video ads, annoying meebo toolbar, wiblya toolbar and other pop-up and exit pop-up ads.

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9. 64

   wirewomanposted 13 years ago

   One of the things about working on the web is that you've got to expect constant change......like with the adblockers.
   
   This is one of the best arguments I know for diversifying what you do web-wise. It's just not prudent to rely on one source of income. For example, I know of more than one person who has had their Adsense account suddenly banned by Google. Overnight lose of major income in some cases.

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      daybreakposted 13 years agoin reply to this

      This is an issue but in terms of the total audience, 120,000 is a very tiny percentage.

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      Thrillerposted 13 years agoin reply to this

      I agree with you wirewoman. To put all the eggs in Adsense basket is plain foolish. If for any reason your account gets suspended that's the end of it. My friend's account got suspended for a very silly reason and that too because Google changed its policy long after his blog was online.
      
      That's why setting up an independent site with a mix of adsense and other ad networks is a wise option

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    Pcunixposted 13 years ago

    Moreover, the blocking often interferes with other things you want to see, so many quickly abandon it as being simply too annoying to bother with.

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    sunforgedposted 13 years ago

    1,966,514,816

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12. 75

    skyfireposted 13 years ago

    Not ironic. It prevents accidental clicks from your IP, which makes your position more safe. Many publishers use it for other different reasons.

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13. 62

    brettbposted 13 years ago

    For us folk with programming knowledge Google could just give us a web service for fetching our Ads. Then they couldn't be blocked. I've already used their Recaptcha ASP.NET component and it took 5 minutes to glue it onto my site.

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    almurrayposted 13 years ago

    It's the peoples choice. If they decide they do not want ads who are we to force feed them.
    
    Hopefully by using a variety of income sources it will counteract any problems in the future.

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