I can't see any of the direct ads- they probably don't serve them in Asia. I don't know how they look on the page or what kinds of things they are advertising.
Is there any chance of a list of advertisers or some kind of breakdown?
Even if someone could only say that there is a preponderance of ads for Hi Tech products or Baby wear or whatever. I might be able to make more informed decisions.
In the UK I am getting numerous ads including:
New Vauxhall Meriva (car)
Mazda 2 Tamura (car)
By the way, the ads are very rarely relevant to the Hubpage, so I doubt that it works the way that you want it to. Those ads were on a hubpage related to IP addresses, the second was slightly relevant, the other two were the polar opposite to relevant.
I suspect that they are almost all MAJOR advertisers, the type who go very broad instead of targetting niche keywords. Just like full page magazine ads I guess. A car ad can go literally anywhere, seeing as almost every adult in the UK drives.
I have no idea what is being seen in the US.
Thanks, Ryankett. I was expecting more targeted ads.
I'm thinking now that the kinds of articles that work in magazines might start delivering via the direct ads. I suppose you need to deliver a demographic.
Which groups spend the most in the US?
If they are not targeted, what are the advertisers looking for? Is it just exposure for big brands? Or is it something else?
They are highly universal products, the type that you see on TV commercials.
Therefore, they are simply targeted 'The UK' or 'East USA' or something.
Think an advert for a car, or an advert for a major retailer. Don't think specialist polycarbonate sheet distributor, or small puppy toy retailer, or a shop for left handed people
So yeah, think major newspapers, major magazines, those with universal appeal. What would be in the Radio Times? What advert would you see at 8pm on ITV after Coronation Street?
Think high traffic instead of niche traffic, that is what I will be doing. How can you win high quantities of UK traffic? Probably by picking topics which have a £0.04 cpc from the keyword tool
Larger companies with a big budget do national advertising like this for brand recognition more than anything. Rather than targeting geographically, they target demographically. I don't know how reliable Quantcast is when it comes to demographics, but if you take a look at who the people are that visit HubPages, you'll have a better handle on what types of brands would be advertising here.
So the video game manufacturers would be looking for a site with a younger demographic, probably male, while Huggies or Pampers would look for websites that attract households with kids.
They may also still be monkeying with the system after the virus scare. I noticed that my ad program impression were still way down for yesterday, so I went and looked at a couple of my hubs this morning. The ones I checked didn't have any ads that were recognizable as being part of the ad program, but I did have an Adsense tower block right under my avatar.
Entertainment hubs, here I come, then. What has Paris Hilton been showing lately, where and to whom...
Heaven help, me. I might be too old for this...
Thanks for your help though, everyone.
We need an advertising guy to initiate us into the dark arts of winning hearts and pockets.
Hmm, I was wondering about this. I had noticed the ads weren't relevant to my Hubs - if that's normal, I wonder if that's going to work?
Theoretically speaking, the advertisers have done their market research to figure out who their core consumer is. I doubt any of them signed up in the HP program without first making sure HP demographics are a match. So while the products may not be complementary to your hub in particular (an ad for tires, for instance on an auto hub), they should be of interest to the majority of people reading your hub.
Besides, these are impression-based ads -- it's not based on clicks.
We(the hubbers) are also the target audience - HP has a captive user base that is a market also.
(i brought this up aLONg time ago .. as some of the suggested formats would be doom for publisher income as it exists now.. but didnt get much response )
the page source reveals that ad slots exist by category and even by hubber
I only see hershey kiss, ie8 and krogers ads
Thanks, Sunforged. That PDF answers most of my questions. I think we would need a lot more detail on which of our hubs delivered the most revenue from the direct ads side before any kind of strategy could emerge.
My strategies don't get much more sophisticated than 'that page makes money, I'll do a few more that are similar'. This can help though.
by William Bond 6 years ago
Over the last week the traffic to one of my hubs The Animal Planet Mermaid Hoax dramatically increased. It went from less than a hundred hits a week to nearly 7,000 hits in one week! My other mermaid hubs also had an increase in traffic but nearly as much. The reason for this, is the...
by Suramya.K 7 years ago
I just de-activated my HubPages ads program and I was wondering if someone has any experience to share. Did your AdSense revenue increase after de-activating HP ads?
by Stacie L 3 years ago
I received a notice about being charged to keep my Amazon affiliate program active if I have no sales in 90 days. I'm sure others share this issue. Since I agreed to use Amazon under Hubpages program ID, I do earn more commission but now I may be charged due to my own ID isn't producing income.Is...
by FootballNut 3 years ago
I was wondering if Hubpages offer a revenue sharing HTML code that can be implemented into the hubpages members own websites.The Hubpages Ad programme seems to work better than google adsense in respect of how much can be earned per 1000 page views, I would much rather have hubpages adverts being...
by Penelope Hart 6 years ago
This is my video hubhttp://goodlady.hubpages.com/video/How- … live-Trees I've looked at my hub a few times in the past 24-30 hours and the video material that plays is not my video (my own GoodLady video). The first material that appeared in the video spot was Eastern and disgusting - a...
by Aravind Balasubramanya 6 years ago
Hi,I write regularly on the greatest inspiration of my life- Bhagawan Sri Sathya Sai Baba. I agree that people are allowed to have their own opinion and views. But one ad that keep appearing on my hub is against the philosophy that I write about. Could that one particular ad be blocked? Or do I...
Copyright © 2019 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
HubPages Inc, a part of Maven Inc.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|