HP New Ad Program

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   David 470posted 14 years ago

   Can someone explain the hubpages ad program to me in detail? I sort of understand it, but not quite. Is this "completely" separate from adsense?

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      BRIAN SLATERposted 14 years agoin reply to this

      As far as I know David yes it is. Hubpages are putting additional advertisements on each hub and you are paid through Paypal for them.
      When you are asked to join, hubpages will send you details of your affiliate code to add to your profile. If you check your adsense, Kontera and Ebay setting, you will see Hubpages as added another for the Ad programme. This is where you enter the code they send.
      
      I think I am right about this but maybe one of the elite members will add something or tell me I'm incorrect and provide the right answer.

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   ryankettposted 14 years ago

   No, this is not completely seperate from AdSense, in fact I believe that AdSense ads will account for a significant proportion of your HubAd earnings.
   
   The four HubAd ad units CAN display AdSense ads, but only the designated AdSense unit will display ads all of the time.
   
   I believe that we are only seeing earnings from AdSense from that one ad block being reported in our AdSense accounts, with earnings from the other 4 being paid by Hubpages.
   
   Hubpages NEED to clarify this for people, because I keep seeing people bemoaning a crap AdSense eCPM, who fail to appreciate that they are seeing the eCPM for just ONE AdSense unit whilst they were previously seeing an eCPM for FOUR AdSense units.
   
   In other words, AdSense hasn't tanked like it appears to have done, instead AdSense is only being displayed on most the units when it is most beneficial to us.

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      pertibha321posted 14 years agoin reply to this

      hey dear i want to ask one  thing.Does hubad program pays for views only or it pays for clicks made?

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         ryankettposted 14 years agoin reply to this

         A bit of both.

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            pertibha321posted 14 years agoin reply to this

            Thanks for your replay dear.One more question (sorry if am bothering you but you sound cool to answer that's why am asking) does we need a verified paypal account to accept earnings of hubad program as it need to have a credit card to verify paypal account or we can get payment in someone Else's paypal account?

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      pertibha321posted 14 years agoin reply to this

      Sorry one more thing are you earning more in total now then you had earned before with adsense? my earnings from adsense are on rise (i am not in hubad program yet) after when hubpages has been removed 468x unit and have put 728 unit on top.So what you think which will make more money joining hubad program or being out of it?

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         ryankettposted 14 years agoin reply to this

         I am making more in the program than I was out of the program post-Google slap.
         
         My AdSense + HubAd earnings are around the same, if not a little more, than my pre-Google slap AdSense earnings.
         
         If it wasn't for my Amazon sales tanking I would be doing very well. But, as my Amazon sales did tank, HubAd has been a lifesaver.

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            wildernessposted 14 years agoin reply to this

            Ryan, that is exactly what I'm seeing.  An absolutely certain comparison is difficult due to the timing of the slap/hp ad rollout, but I'm pretty confident that I'm seeing more total income from the pair together than I was getting pre-slap days, and that's with greatly diminished traffic numbers.
            
            It has been a little disheartening to see days with no adsense clicks, and the ad program isn't very exciting in that it doesn't produce high and low days.  As predicted it is pretty steady day to day.  Nevertheless, when added together they produce a figure that is considerably more than I would expect with my low traffic.  I'm happy, especially as my Amazon has actually increased instead of tanking as expected post-slap.

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               Peggy Wposted 14 years agoin reply to this

               My HP income this month is surpassing Adsense since signing up.  Together they will hopefully approach what I was making before the Google algorithm change.  I truly believe that HP's has our back on this!  It is in their interest also after-all.

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                  wildernessposted 14 years agoin reply to this

                  Yes, mine has too.  My Adsense has fallen to near zero - I've had several days with no clicks at all, which hasn't happened since last year.  I think that the ad program has "stolen" some of it but much of the loss is due to the loss of google traffic and like you I think the ad program is more than making up for not only the "stealing" but some of the loss from low traffic.

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   kirstenblogposted 14 years ago

   Ryan that is very interesting. What I don't get is that for me anyway, I have seen better earning with the HP program then I have ever seen with adsense alone on this site. It's enough that I would almost consider removing adsense ads and just use the HP ones (but wont because who knows what will happen once this is rolled out to everyone and all the little bumps are sorted, could be my earnings are a bit of a fluke)

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      ryankettposted 14 years agoin reply to this

      Removing AdSense will result in your HP ad program earnings falling. You need an AdSense account to be in the program anyway, and there is good reason why.
      
      Let me further explain how it works. AdSense ALWAYS have one ad unit.
      
      For the other four ad units, AdSense is only showing when it is paying the MOST.
      
      Ultimately, this means that when AdSense don't have a decent bidder, it is thrown open to other ad networks who may well have a decent bidder.
      
      Thus, generally, the ads being shown on four of your ad units are only the highest paying. If AdSense are showing on all of your ad units then they are paying better than any other network for a converting visitor.
      
      This is the sole reason WHY the HubAd program is paying you so well, because low value AdSense ads are often replaced with the ads of other networks who are paying better rates.
      
      Therefore we are probably all making much MORE per AdSense click on all but one of the four AdSense units. We just aren't seeing it, as the AdSense earnings from four of the units are shown in our HubAd earnings.

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   kirstenblogposted 14 years ago

   Wow ryan! I think I get how this is working now, thanks!
   It is nice that HP has improved the ad model so that I am earning considerably more from ads (spent a while there writing for amazon only, anything from google was just a welcome bonus)

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      ryankettposted 14 years agoin reply to this

      Hubpages need to explain this to people, because I keep seeing:
      
      a) HubAd members bemoaning their AdSense eCPM
      
      and
      
      b) Non HubAd members stating that their eCPM is fine.
      
      And that has created the false perception that AdSense isn't working for them. The truth is that they are effectively seeing around one fourth of their prior AdSense eCPM because of their AdSense is only displaying earnings from one ad unit (albeit, probably the best one pre-change).
      
      With that in consideration, your AdSense account is actually probably showing fairly normal AdSense earnings, when you consider that it is only reporting earnings from one of your five ad units.
      
      All the AdProgram has done is allow other ad networks (e.g. Yahoo or Double Click) to compete with AdSense, meaning that AdWords buyers have to pay through the nose to get an ad spot on Hubpages.
      
      It is now extremely expensive to buy an ad spot on one of our Hubpages, no more AdSense monopoly

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         kirstenblogposted 14 years agoin reply to this

         I am very happy to see the google monopoly given a run for its money!
         
         One thing I cannot work out is, my traffic to amazon took a dip but its back to normal now, but the conversion is non-existent! I am due a glut of customers now, based on my previous conversion rate. I would chalk it up to the time of year but Jan and Feb were outstanding months for earnings there (blew me away actually hehe). Either way, over this next year I need double the hubs I have now

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            ryankettposted 14 years agoin reply to this

            Non-US traffic will still check out your Amazon items. If I visit an Amazon.com listing from your Hubpage it will still show my visit on your reports, but I would switch to Amazon.co.uk before making a purchase, which you wouldn't get any credit for. 
            
            It may also have something to do with Amazon moving up the SERPS, I'm not sure where we stand if a visitor peruses Amazon just before going through to Amazon again with our affiliate code. So the answer is simply less US traffic = less sales, only Americans are going to buy from Amazon.com unless it is a product that a non-American really wants and it is not available in their own country. Canadians used to buy lots from Amazon.com but following exchange rate changes it is often no longer worth their time, and as such they buy from Amazon.ca instead.

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               kirstenblogposted 14 years agoin reply to this

               Ahhh buggar!!!!!! Gahhh! You hit it on the head, why didn't I see that!! Makes so much sense, ahh rubbish! *slaps fore head repeatedly* kay surat sura

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      EmpressFelicityposted 14 years agoin reply to this

      Great that you're getting a good result from the new ad programme (am I jealous? No, of course not )
      
      I understand it's impressions- and not click-based (someone please correct me if I'm wrong), so I'm guessing that anyone who enjoys loads of traffic would be bound to end up better off with a combination of Adsense/HP ad programme, as opposed to Adsense alone. 
      
      My traffic isn't exactly huge but before the slap, I was doing OK with Adsense because the value of my clicks was probably on the high side of average (or maybe even a bit higher).  I therefore wonder whether I'd do all that well on the ad programme myself, but there's no way to find out till I get the chance to sign up!

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         ryankettposted 14 years agoin reply to this

         It is a mixture of impressions and clicks, in fact is is just a mixture of a large number of Ad networks and private buyers (have you ever seen the 'advertise' section?)
         
         I doubt that we would be seeing an impression ad on Hubpage if AdSense or another network have a massive click waiting for the perfect converting reader. But, AdSense use impression ads themselves, so no change there.
         
         If X network wants to line up an ad which pays $1 for a conversion, and AdSense want to line up an ad which pays $2 for a conversion, then AdSense are getting the ad spots.
         
         If AdSense don't have a bidder, and want to stick a crap 0.01 cent impression ad on a Hubpage, but another network (network X) has a buyer who wants to stick a 1 cent impression ad on a Hubpage, then we will be seeing Network X appear on the page having outbidded AdSense.
         
         I am not an expert at this type of stuff, but I have always known that this is fully possible, and that is what Hubpages have introduced.
         
         The reason that we get paid by Paypal is rather simple, the alternative would be for us to have to sign up for dozens of networks, and then await payment threshold for each. Which is why I will never moan about the way that this has been set up.
         
         Its a great change, and I am 100% behind it, we have nothing to lose. If this was introduced on another revenue sharing site I would probably we way or distrusting, but I trust Hubpages 100% to be honest with their payment splits etc.
         
         

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            EmpressFelicityposted 14 years agoin reply to this

            This is useful info - thanks.
            
            
            
            I have now - discovered it on the bottom of my My Account Page (along with a link to HP's blog, of which I was ignorant until last night - the link, not the blog that is).

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         ryankettposted 14 years agoin reply to this

         It is pretty much a given that your CURRENT earnings with the Ad Program will exceed your CURRENT earning without the ad program.
         
         In other words, your total earnings per 1000 page views will grow. Comparing with your pre-slap earnings is difficult, we have all lost US traffic, some of the most valuable traffic in the world (only rivalled by UK traffic), and of course the Ad Program doesn't replace buying US traffic and as such it doesn't replace our Amazon or eBay earnings.

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            Ritsosposted 14 years agoin reply to this

            Ryan, can you clarify the 'lost US traffic please'. Do you mean generally because of the Google slap or is this something that happened prior to my joining 3 weeks ago?
            
            thanks

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               ryankettposted 14 years agoin reply to this

               I was referring to the algo change, which as of yet has only been rolled out to Google.com
               
               I am not looking forward to it being rolled out to Google.co.uk, Google.ca and whatever the Australian Google is called.
               
               I hope that it is a few months away yet, as I need to build backlinks to counter it.

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                  Ritsosposted 14 years agoin reply to this

                  cheers that makes sense :-)

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   Uninvited Writerposted 14 years ago

   For the past two days I have earned more from Adsense through Triond than Hubpages. The stuff I put on Triond is mostly fluff so it's a little disheartening. But, the Ad program is picking up the slack.

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      ryankettposted 14 years agoin reply to this

      Like I said above, you are only seeing earnings from one ad unit, not AdSense earnings from the other four units.

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   prettydarkhorseposted 14 years ago

   I think HP is trying to look at how to maximize both earnings through layout experiments and bidding method (advertisers). I am happy with the HP program, I reached the payout already and it compensates for the google adsense lost income.

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      David 470posted 14 years agoin reply to this

      Let me get this clear: The payout threshold would essentially be two different ones yes?
      
      (1) Adsense $100 (through check or direct deposit)
      
      (2) HP new ad program $50 (through paypal)
      
      ?
      
      Forgive me if I got this wrong.

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         wildernessposted 14 years agoin reply to this

         Yes.  Google pays when your total reaches $100 in adsense and HP pays (through paypal) when the ad program reaches $50.

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            David 470posted 14 years agoin reply to this

            I guess its not going to help me reach payout like I was before Google Alg...But it does not really matter cause in the long run this is good

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               wildernessposted 14 years agoin reply to this

               No it won't, and in practice will actually hurt there as it "steals" from adsense.  As you say, though, in the long run it should actually increase the total numbers.

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         prettydarkhorseposted 14 years agoin reply to this

         Hi David, you don't need to apologize, and wilderness answered it, he is right.

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