I've seen several hubs that were in all bold typing. I read that Google will now rate your down for that. One of my sites had a page in all bold and after reading this, I changed it. My site moved up several pages in Google soon afterwards.
Your hub moved up because you edited it. If you added or deleted a word, you'd have a similar effect. When you edit, google assumes that your info has been updated, so gives it a brief nudge upwards. Emboldening text is neither here nor there, methinks. I strongly suspect you've been fed bad advice.
It wasn't a brief move either. It's been several months. On websites adding or deleting a word doesn't seem to help unless you are one of the top sites.
I noticed a website belonging to a HP member that had large bold type. Since the site was for seniors I thought the idea was brilliant. I could not imagine why Google would want to penalize a site for this kind of activity.
While we’re at it, using all italics isn’t that good of an idea either. I’ve seen that as well.
I don't find bold hard to read, but italics and all capitals very definitely so. I also find it difficult to read strange "artistic" fonts or stupid colour combinations.
I needed to buy something from a web site once. It was the only source of what I needed. I was unable to find out how to order, because it was all written in a very spidery italic in grey text on a black background. I had to email the site owner to ask how to make a purchase. Had another supplier been available, I would certainly have gone to them never to return to the first site.
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