If anchor text keyword relevance is so important in getting max juice from each link, how far down the chain does this extend?
For instance, if I have a site about music, and I have a comedy blog... the comedy blog has other blog and article sites feeding it, and they have social bookmarks, .edu's, and so on feeding them. From the bottom of the chain up to the main comedy blog, everything is matching in terms of comedy keywords.
If that site then has good authority, does that authority ONLY apply to those keywords? In other words, can I link from the comedy blog to the music site using music keywords? Is that just like starting over... like one single relevant link from anywhere else?
Is there a better way to do this?
Also: If I have several long tail search terms I wish to optimize for, should I have a separate link wheel for each term? Cram 2 or 3 of them into each link wheel so every link has anchor text containing all of them?
What if there are 10 related terms? Generally trying to figure out if everything gets lumped together or separate structure dedicated to each term.
.edu doesn't necessarily mean quality, are teh links near to the root domain?
Don't get scammed by te people who place your link in a buried path or on a sub domain. Quality is in the content not the TLD.
Site relevance is an issue unless you have the resources to spam links across high value domains (something which leaves you at risk).
Having links from related sources is definitely the way to go, however having a few links from unrelated places does not necessarily hurt.
You need to look in to building domain trust, page trust and the latent semantic indexing of a page as well as jsut the on page keywords.
Having a link from a site which has incoming links on a different topic means it will be less relevant, however if it is really high value it may be worth a link.
Remember that the only Social tools which really pass you any noticable benefit in terms of SEO are Facebook, Twitter and Google +1.
Well, that's what I'm trying to figure out. If it has high rank, but for completely different keywords, then is it or is it not "high value" in terms of linking for the new terms.
I'm not paying anyone to do anything... doing what I can and trying to focus on most important areas, and things that can be done quickly.
I haven't looked into the twitter and facebook stuff yet. spent the past few days researching social bookmarking and general link wheel strategy.
Really trying to grasp it from 2 different perspectives... 1 links to generate traffic, and 2 links whose sole purpose is to be spidered for seo indexing purposes
I'm just wondering at the moment if I'm wasting my time building anything at all that doesn't relate directly to the keywords I'm ultimately trying to build... regardless of the traffic I can build based upon something else.
Any good resources or tutorials to learn about the social media sites as they tie in to SEO? I actually haven't even looked at my facebook account in a year.
I would suggest SEOMoz and Search Engine Land to begin with. Avoid Warrior Forum and Digital Point like the plague until you know enough to seperate the good information from the bad.
Social Bookmarking can occasionally get you a boost in traffic, unfortunately a social bookmarking traffic boost generally lasts no more than a couple of days, hten your traffic returns to normal. It also tends to be low quality traffic, no clicks or sales.
The Twitter firehose and Facebook public pages are used by both Google and Bing in the ranking algorithm. all you need ot know really is that the search engines look for mentions of a website on these platforms, and that there is a form of 'authority' which as with most authority dampners in teh SE algorithms will probably be a muliplier dampener with a value between 0.01 and 1. So what you reallly want is for a high authority person to mention your site on their public page.
Link wheels are definitely not a new technique, and they are also not a technique that gives any major benefits.
Google can spot a recursive loop.
Google does not like it when a site plays the linking system.
There is such a thing as the Google Sandbox, you really do no want to end up in there!
Getting a link from a high quality site in a different niche is fine, but don't overdo it.
It's my understanding that the social bookmarking thing is not designed so much for building traffic as just to be spidered in order to generate a number of distinct do-follow links to the first tier of web2.0 properties. It is not my intention to use them to generate traffic so much as to simply provide the numbers for panda to crunch.
I just installed seo quake, and searchstatus.
A few might actually be useful to generate traffic, but those are no follow such as delicious, etc.
Still have to look into the twitter and facebook stuff. I've found some good info out there... lots of sales pitches, of course, but I found cliconomics among others to have some useful info.
will check out the others.
Social bookmarkings only real benefit is to gain traffic. To get pages indexed you will generally have a sitemap on your site hooked up to a Google webmaster tools account.
Web 2.0 is a buzzword, so I am not sure what you mean by the tiers of web 2.0 properties.
Just out of interest which social bookmarking tools are you using that are do-follow. For the most part they are all no-follow, many of them sneak no-follow links by placing the no follow property in the header.
As I said in an earlier post though, quality of a site is important in building backlinks. If all you have is backlinks from sites filled with links (Which is what most SB sites equate to, what is teh search engine going to think of your site?
Remember that PR doesn't really matter that much more, getting to grips with link quality is what will make teh difference in your backlinking efforts.
A client I used to work for in the Internet Marketing field used to allocate me 5 hours of time per backlink + A Cash allowance to help seal the deal when required. Most good IM companies that I have negaged with use similar techniques. None of them bother with social bookmarking, the closest they get is social media tools (FB, Twitter) Which the search engines have confirmed are used in actual rankings.
Just to make things a little bit clearer here, I know some of the top people in SEO and Internet Marketing here in Austin, and I can pretty much guarantee to you right now that none of them would condone or use a link wheel.
Why do so many people pay for people to get them 1000 PR-0 links etc then?
Obviously High PR is the way to go but I didn't think it mattered if the site was related to your niche, I mean how can Google bots distinguish that?
No I meant lots of other people pay for 1000 PR0 on Fiverr etc
I know I have got loads of PR0 backlinks but only the high PR ones tend to show up on backlink checker lol
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