Bounce Rate - an Issue?

Jump to Last Post 1-8 of 8 discussions (12 posts)
  1. Marisa Wright profile image97
    Marisa Wrightposted 7 years ago

    I confess I'm lazy when it comes to Analytics, but I've been looking at it more closely with the recent surge in traffic.   I notice my bounce rate is horrific - over 80%.  I've always been confused what it meant, but Analytics say it's:

    "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page"

    Now my bounce rate makes sense.  For instance, I only have one Hub about neck and back pain, which has a bounce rate of 100%.  That's because visitors aren't going to visit any of my other Hubs next - they're going to click on a related Hub by someone else.  When HubPages was one big site, that counted as the same site so my bounce rate was low:  now it counts as a separate site so my bounce rate has gone through the roof!

    They also say:

    "Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors"

    Now, if they're telling us to use it to measure visit quality, you can bet they're using it to measure visit quality! So is my bounce rate going to attract a Google slap? 

    My bounce rate is probably not as bad as some, because I do have some major groups of Hubs where I dominate the topic on HubPages - look at the "related Hubs" on some of my dance Hubs, and they're almost all written by me.  So that must be reducing my average bounce rate a bit.  But people who don't have any major speciality could be in real trouble - could that be a clue to some of the people who haven't recovered?

    Just speculating here.

    1. Fiction Teller profile image59
      Fiction Tellerposted 7 years agoin reply to this

      It could.  Nobody knows exactly how Google uses the bounce rate. There's a lot of speculation, but sites were pandalized with 40% bounce rates, so it's not just bounce rate. The signal by itself has been referred to as a "noisy" one by Google because what lies behind bouncing behavior is too complicated to gauge simply from the numbers we see in Analytics.

      I think they use it somehow, but who knows how?

  2. Mark Ewbie profile image87
    Mark Ewbieposted 7 years ago

    It worries me as well.  As does time on the page.

    I am trying to make my groups better, tighter and more appropriate for a searcher to choose another page to read.

    But there are a lot of distractions on a HubPage.

  3. Susana S profile image97
    Susana Sposted 7 years ago

    I've noticed that many websites split their articles up so that they run over 2 or more pages - I assume to reduce bounce rate. This might be an option to try for hubs, but as fiction teller says bounce is complicated. If someone finds their answer on the page then they'll bounce so it's not necessarily a measure of a poor page. But who knows how google assesses it?

    I sense that time on page is more important than bounce rate. Most of my hubs have long time on page stats (5 mins or thereabouts) but when I went through my analytics the other day I saw that a few of my hubs had very low time on page (like less than 30 seconds)so I unpublished them. They are mostly my crappy ones with very few visitors so it was no major loss.

    Will have to see if this has helped in the next month or so.

    1. Marisa Wright profile image97
      Marisa Wrightposted 7 years agoin reply to this

      Good point.

  4. Mark Ewbie profile image87
    Mark Ewbieposted 7 years ago

    Unfortunately most of my hubs are crappy ones with high bounce, low time.

    If I deleted them I wouldn't have much left.

    I need a graphic to put on each one that is so awe inspiring or pornographic the searcher looks at it for a few seconds.

  5. brakel2 profile image80
    brakel2posted 7 years ago

    My bounce rate is also high. I don't really understand why. Even our CEO paid a visit per GA, and his stay was very brief. Does anyone get visits from him? Visitor time on site is also brief.

  6. habee profile image93
    habeeposted 7 years ago

    I have a high bounce rate on HP, but I have high traffic. On one of my sites, my bounce rate is super great, like 3%, but traffic and CTR are very low.

  7. jimmythejock profile image87
    jimmythejockposted 7 years ago

    I have heard that in some cases a high bounce rate can be a good thing simply because the reader has bounced from your page to another by clicking on an ad.
    not being an expert though I cannot say if this is true.....jimmy

    1. habee profile image93
      habeeposted 7 years agoin reply to this

      Hmm...that actually kinda makes sense!

    2. Jason Menayan profile image60
      Jason Menayanposted 7 years agoin reply to this

      Yes, that is true. Clicking on an ad counts as a bounce.

      Traffic from search engines tends to have a very high bounce rate (my bounce rate on my Hubs hovers around 92-94%, and I have nice traffic), especially if your Hub answers the question the searcher was looking to have answered; direct traffic tends to have a lower bounce rate, since there's more browsing.

  8. David 470 profile image83
    David 470posted 7 years ago

    My bounce rate is also high above 80% or something according to Google Analytics. Hopefully that is not going to hurt us.

 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)