Why is KFC so popular in the world?
Almost everywhere I go these days I see the popularity of KFC growing. For some reason millions of people end up going to KFC. What is it about KFC that appeals to you?
It doesn't appeal whatsoever in my case, but I think it's generally good value (it must be otherwise it wouldn't be popular.) As to quality, most people don't set high standards for fast food anyway.
Marketing.........reasonably good chicken.............and did I mention Marketing! The masses are easily led but it generally takes decent food, reasonable prices and availability to get customer to return. KFC reinvented itself in the early 90's and it seems to have been successful. You are right KFC seems to be everywhere nowadays.
Localization, I think. KFC tweaks its chicken menu a bit to suit the local tastes of people in each country.
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