Will McDonalds new table service be enough to bring up revenue?
McDonalds restaurants are having a tough time this year with declining revenues. They are trying the new table service idea to see if this entices customers to come back.
What do you think?
I think they should try better food, instead of agribusiness, modified slop and junk. Then maybe they wouldn't be "struggling."
They serve crap that is so unhealthy, and people are learning that, so staying away in droves.
Change that, the customers will return. HEALTHY fast food needs to be the new mantra.
I wouldn't eat it even if they delivered it to my house.
that just might work for some lazy people! LOL
McDonald's does have delivery service in some major cities.
That's the same thing my kids say. If little kids don't want to eat McDonalds then they're in trouble. I'm the only one that likes it in our family:)
Table service? Hmmm that's a silly idea for a fast food establishment if i ever heard......But, having been in the Restaurant business (basically since birth because it was family owned)......I'll suggest a few HIDDEN reasons why McDonald's may be contemplating this.
I can assure you it would not be to increase sales...even if this is what they claim.
First of all, in a couple of years, min. wage is rising to $15.00/hr for fast food employees. For Owners this will create major issues....to include, cutting back on staff, causing slower service, as well as higher food prices. Customers will not be happy. Owners know this.
For the record, employees who wait tables, become "tipped employees".
The minimum wage for "tipped employees" is much lower than the official minimum wage.....So by having employees work table service, owners can pay the lower rate.
MORE to make the customer unhappy.......people have been going to fast food restaurants for the lower priced food prices and the fact that there is no tipping. Oops. Now we have slower service due to under staffing, higher food prices to pay the cooks at $15.00/hr.....and other staff being servers that require tipping.
Quite honestly, I will be very surprised if this actually happens........In any event, I do not eat at fast food places, ever. But I know 90% of the world does......
Study after study has shown that raising the minimum wage has NO effect on the final price; other countries prove it. The real driver of price increases is corporate GREED.
Yes, that does sound logical; it's part of a master plan to have the customer pay the employees instead. ;-)
Very true ladies.....Thanks for your input......can I get fries with that??
McDonald's time has passed. They serve food that is too high in fat, sodium and sugar, filled with preservatives, that people know is not healthy. Adding table service won't change the fact that their menu is stuck in the 50's, and doesn't cater to the healthier trend in fast food.
what kind of table service? serve customers to the table? Here all outlets of mcd are busy with pack customers, i don't see any decline in business
I can't remember the last time I actually sat down to eat in a McDonalds. There's usually nothing appealing about the environment (or the clientele hanging out) so table service would do little to change that.
If I'm actually at a McDonalds it's generally out of desperation and need of a quick fix. So the faster I can get in and out of there, the better.
Burger King tried the "table service" thing years ago for a while, it made no difference in sales, and eventually it was abandoned. I imagine the same will happen here.
It's still the same crappy McDonald's food whether you order it at the counter or someone brings it to you, so why would they think "table service" is going to make a difference?
I didn't know BK tried table service first. They should have learned from BK's mistake.
Yea, I was in a Burger King once when the promotion was going on. They put baskets of popcorn on the tables as an "appetizer" while you waited for your food, I felt like I was at a kids' birthday party. Haha.
McD Columbus Ohio tried some table service back in the 1970s. It was a fad that passed quickly.
Brands like McDonalds, Coke, Pepsi, and KFC don't have much more they can offer to U.S. citizens that will make a major change in their market share. Everyone pretty much knows what they like and want.
Some people are completely over McDonalds and will never eat there. I read somewhere they are also considering offering their breakfast menu 24 hours. A lot of people hate the 10:30 or 11AM cutoff.
That may prove more beneficial than table service.
Good points Dashing.....I just had a crazy vision of a proper waiter at McD's w/ a white linen towel over his forearm, holding a bottle of French wine for customer approval!! LOL.....Nah, I don't think so.
In and Out Burger seems like it's not far off from McDonalds in quality and yet it's always packed near my house. It seems like a little bit fresher could go a long way.
Even if it's the cheapest food available, I wouldn't eat it.
McDonald's has reached its peak and the only way to go is down. People, through the aid of internet, are getting more aware about what's really going on in their food. And evidence-based, their food is one of the unhealthiest. When people have nothing else to blame but their food because of diseases, huge hospital bills, early deaths, etc. they will be left with no choice but to change to eating the right food or, yeah, suffer and die.
Declining revenues are a result of people waking up to the fact that they are responsible for their health and that real food helps keep the body healthy. Table service to me would mean that employees who aren't very careful with cleanliness of their hands are handling the food more so if I did eat fast food I would avoid table service options.
Yes, I would want a few people to only handle food deliveries and not someone who just cleaned the bathroom!
Seeing things like that over and over again in all sorts of restaurants is why I have all but quit eating out. I could write a hub on the things I've seen but it's too gross.
It will definitely help, if you know the menu, you know what to pick and leave, then, don't go everyday...
I have read several articles recently and there does seem to be a number of problems they need to resolve. For one the they have far to many items on the menu. This has come about because when a rival has something on their menu McDonald's has to have it as well. So now there is something like 120+ items on their menu, whereas everyone else has about 12 to 15 items. People are going elsewhere because the choice is simpler.
Also the time allotted to producing the food is not viable. There is a set time to produce each meal but it take longer to make a wrap then the time allowed. This then slows other orders down.
They also stopped donating to worthy causes. So many people see them as not caring for others.
Basically they have lost the plot.
Well I did not know about their vast menu.
I know that when I ordered a salad at the local drive through, I had to go park for 15 minutes while they made it....
I have also noticed cars waiting at other McD's .
15 minutes for a salad. Okay my minds boggled.
by tipstoretireearly 11 years ago
Will you change your order at McDonald's once they list the calorie count for each item on the menu?
by TheHoleStory 9 years ago
What do you think of the new build your meal for less menu at McDonalds?
by Julianna 13 years ago
Many love McDonald's but are there any other choices? If there is another choice why do you enjoy them?
by sarovai 14 years ago
Is it fast food really good for our health? Can we make it regular eating fast food only?
by piyush3dxyz 12 years ago
I dont know what country you are in but KFC in england is just like fast food and to me, fast food is rubbish. Too much unhealthy overpowering sauces and the chicken is always coated in huge amounts of fat.Give me a plain barbecued chicken leg any day.
by Stacie L 13 years ago
McDonalds To Raise Menu PricesMac bites back with price hikes to offset rising commodities costsOctober 22, 2010 | By InvestorPlace Staff If you plan on stopping by McDonalds (NYSE: MCD) in the near future, plan on spending more for your Big Mac than youre used...
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