Sudden and drastic CPM decrease Aug 20

1. 77

   Greekgeekposted 11 years ago

   Isabella Snow pointed this out in the Hubber's Hangout, and it seems to be widespread:
   http://hubpages.com/forum/topic/102304
   
   CPM suddenly dropped almost in half on Aug 20 (and 21).
   
   Just my luck, I had a hub go viral that day, boosting my impressions by several thousand for both days. I am wistfully hoping that this is a bug and will be fixed.

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   1. 95

      wildernessposted 11 years agoin reply to this

      So you're the cause of it!  Bad Girl!
      
      At this point it doesn't look like a bug - the figures for those days aren't "pending".  Just the luck of the draw, I guess.  I know the CPM numbers vary as HP gets new contracts and loses old ones but this drop does seem a little drastic this time.  I hope it comes back up!

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   2. 85

      TIMETRAVELER2posted 11 years agoin reply to this

      There was another Panda update on that day.  I got hit hard, but my numbers were never huge anyhow...but it still sucks!

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   3. 62

      prettydarkhorseposted 11 years agoin reply to this

      Maybe because the advertisers know there will be a new G update on that day that is why the CPM is low.
      
      The CPM on that day (Aug. 20) for my two accounts are the lowest for the month

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2. 87

   Will Apseposted 11 years ago

   Mine is at the low end of normal.

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3. 79

   LeanManposted 11 years ago

   Mine are about the same as normal, it tends to vary up and down each day by a dollar or two and being lowest at the weekend, but otherwise my CPM is within a buck for each day, I am certainly am not seeing a 50% drop.

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4. 95

   melbelposted 11 years ago

   Mine was low on the 20th as well, which is unfortunate for me because that was one of my better days (maybe HubPages got a lot of views that day and this dropped the value of the ads in their ad pool somehow?) It was also low (but only by a little bit), on the 19th. I was back up to normal on the 21st.

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5. 62

   prettydarkhorseposted 11 years ago

   G always roll out update end of third week every month 20, 21 like that, it is either your traffic increases or decreases within that week range. I don't edit or do anything with my two accounts and that is the case.

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