What is the Psychology of marketing?

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   websclubsposted 14 years ago

   What is the Psychology of marketing?

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   ken09posted 14 years ago

   I basically say taking risk, not taking failure for an answer, pressing towards the marks. swift thinking that will make progress rapidly.

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   Motor leathersposted 14 years ago

   Ha! The full psychology is to sell people things they don't need. And to make them that they can't live a single day without these things. That's what is called marketing.

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   ankigarg87posted 14 years ago

   Psychology of marketing means the study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
   
   The psychology of how consumers think, feel, reason, and select between different alternatives The psychology of how the consumer is influenced by his or her environment (other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;  How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and
   How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

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   ptosisposted 14 years ago

   Sell 'em a story - not the product. Demographic studies show that a car or cigerette is not the selling point but the "lifestyle' that consumers imagine themselve to be. Sorta like a hooker - it not the BJ but the BS that goes along with it that give way to self mental massage of the customer....

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   Brianb123posted 14 years ago

   Well, it's to try and make sure your product or service appeals strongly to a consumer's needs and/or wants.
   
   By focusing on what the prospect feels is important and offering tangible benefits, marketing tends to be much more effective.
   
   Basically, successful marketing campaigns have a 'prospect-first mindset' and everything flows from there.

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