Why are cars being sold by animated figures these days? (Gumby, for example)

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   The Examiner-1posted 9 years ago

   Why are cars being sold by animated figures these days? (Gumby, for example)
   
   Children cannot drive - is there a purpose, or reason, behind this which I am missing?

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   nurse240posted 9 years ago

   This is a good one. I am not sure , but maybe animated figures grab  the consumers' attention more readily and hold their attention longer, for  the manufacturer to get their message across  to the consumer.

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      The Examiner-1posted 9 years agoin reply to this

      I am not looking , but if I was buying a car they would turn me off of that car - or maybe even the dealer.

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      nurse240posted 9 years agoin reply to this

      Me too...good point

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   connorjposted 9 years ago

   
   
   Who would you prefer to manage and pay out, An animated figure or an expensive and psychologically challenged union carrying actor/actress always linked to a talent agency that demands significant profit too?

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      The Examiner-1posted 9 years agoin reply to this

      The actor/actress, or nobody, the animated figure deters me from the the car/dealer.

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   dashingscorpioposted 9 years ago

   Most kids don't know who Gumby is. The commercials are geared towards adults and "baby boomers". Every company strives to come up with ads that are "memorable".
   They'll all be pulling out the stops during the Superbowl!

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      The Examiner-1posted 9 years agoin reply to this

      They sure turn me off of that certain car or dealer, and they are not "memorable" to me. I think that they are childish.

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      dashingscorpioposted 9 years agoin reply to this

      Sounds to me like you did remember the "Gumby" commercial since you mentioned it!
      GEICO's "Hump Day" commercial is probably just as childish and yet it was very popular. Nothing is going to appeal to everyone. They play the percentages!

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      The Examiner-1posted 9 years agoin reply to this

      I do not know what the "Hummp Day" commercial was, all that I can say is Geico's gecko is real. I have seen commercials onTV for several ads and I do not know the figures/figurines. I hear Gumby on the radio and I know who that is.

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      Lady Guinevereposted 9 years agoin reply to this

      The hump day commercials use the Camels becasue they have humps.

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   ocfirefliesposted 9 years ago

   Kevin,
   
   Great question.  It can turn a buyer off.  For example, I like the look of the Kia Soul, but the fact that rats were the animals used to advertise totally turned me off.  Hope you are well and Happy New Years!
   
   Kim

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      The Examiner-1posted 9 years agoin reply to this

      It sure turns me off - if I was buying - of that car or dealer.
      I am well Kim, I hope that you are and Happy New  Years to you to!

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   Lady Guinevereposted 9 years ago

   I have no idea.  I have seen them with Skelator, One of the Fantastic Four characters on them as well.  Are they using the cartoons from the 80's to sell them.  Personally that will not make me go out and buy a new car.  Some of the commercials these days are just plain stupid.

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      The Examiner-1posted 9 years agoin reply to this

      I agree. I have seen that one also and several others on TV which I forget who it was. The only one that I remember is on the radio with Gumby. They all turn me off though. I do not remember the cars or dealers.

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      Lady Guinevereposted 9 years agoin reply to this

      I mute commercials.  I do not like all the commercials and most of them are stupid and do not intice me to buy things, or go sue someone for a drug or medical accident.

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      The Examiner-1posted 9 years agoin reply to this

      I mute commercials which I do not want to listen to but not all because I want to hear the show as soon as it returns. Unfortunately I often have to mute the commercials right before the show returns and I miss part of the show.

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