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Keeping The Horse in Front of The Cart

Updated on May 18, 2017

I know it is February but this Greeting Card seemed to fit!

When I was an intern at a TV station my mentor use to get on me if she felt that I was "putting the cart before he horse" This is why I am writing this hub at this time, to help people keep there priorities straight!
When I was an intern at a TV station my mentor use to get on me if she felt that I was "putting the cart before he horse" This is why I am writing this hub at this time, to help people keep there priorities straight!

When I wrote Building a Writers Platform, I was asked to go into more detail on how to promote a novel (or any other book) on a tight budget. However, to be honest I am not sure what more I can add on the subject. There is the fact that I am taking steps to form a side business producing “Book Trailers” that will use short videos to promote primarily Novels. This will take some doing and yet, the wheels are in motion! I will demonstrate a book trailer from You Tube as a example of what I have I mind, even though the ones I plan to produce will be shorter ( about 30 seconds in length) and will be more cost effective.

Here is good demastration of a "Book Trailer "

Keeping Everything Connected

This Hub is about setting priorities and managing your time. It has been said countless times before; time is money so the wiser you use time, the less money you will waste! Like a lot of other online writers, I have discovered that if you want to make a living online, or for that matter as a writer, you must wear many hats.

The challenge is to find creative ways to promote your writing while doing all the other activities you need to do. For me, it has become necessary to find ways to connect every thing I write online together. It does not mater if you are a copywriter, a poet, working on a novel or all of the above. It is important to find ways to link all of that together. Everything you do online should be connected and have a purpose. The different styles you write may not seem to have any common ground and yet, I am willing to bet you can find a way to tie them all together with a neat little bow.

Let us peek at my own hubs for a moment, for I do tend to write all over the map. Even in confessing this, I know I can find a common thread that unites them. Maybe, even many threads. I have written about self-publishing, fishing, several aspects of Christianity, Horror and the history of the Toltec and the Mayan Civilizations. I have also written about promoting your writing and now, about organization and setting priorities. Oh yea, I cannot forget my Fear of Homelessness!

Now, for my next trick; I will show you how they all fit together like pieces of a puzzle.

The first ingredients are patience and faith.I seen you all out their scratching your heads at this one. You are asking yourself, how does patience and faith tie all these subjects together. Well, each one of these topics depends of patience and faith to a degree. As a writer, you are already aware that you need patience (or perseverance may even be a better word). This is also true with fishing, a seasoned fisherman develops over time the faith that his knowledge and tactics will pan out. He must have perseverance or patients. He also must be vey observant. He must observe the signs of nature and learn to read the water.

The same is true in any form of writing or in the practice of Christianity. Being observant can help you become a better writer and…a better Christian! Now when it comes to Horror, the greatest Horror I know of, is a separation from God. Also, being homeless can be a form of horror and my pet werewolf, in my Howling HeartHorror Parable” does become homeless at one point… I am getting a little getting carried away here by revealing part of the plot of my book whoops, my bad!

Are you starting to get my point, you need to find ways to connect all of your efforts together? No matter how disconnected they may appear to be at first glance, you can find ways to fuse them together! Another thing I do is I write a business journal, log diary or what ever. I have even know of writers who call these writings a Book of Shadows which kind of threw me off, the first time I seen this use of this term. The reason for this is that Book of Shadows is an Occult form of diary that Witches use in keeping records of there spells and other spiritual activities.

Personal, I see my journal as a cyber wall I use to bounce ideas off of. You can use it as a way to chart your activity. The one I wrote actually started as a “Five Year Business Plan” then “morphed” right in front of my eyes into digital drawing Board! The main thing is that I have found it vey useful for my self to keep tract of my thoughts and different methods I may experiment with in my writing.

Not really the kind of CPR I had in mind!

The CPR I am talking about is for reviving a project but I still like the picture!
The CPR I am talking about is for reviving a project but I still like the picture!

Reviving your Busniss by applying a "CPR"

All of these ramblings have been leading up to my GRAND FINALLY, my so-called secret weapon in organizing methods! It is something that can be applied to almost any form of business endeavor. It something called a CPR but not the type of CPR one may use to revive someone life. Cardiac Pulmonary Resuscitation is a technique used to help get a victim breathing again or restart the heart when it has stopped. Just as the more commonly known CPR is, a technique used to revive the heart and in so save a life, the CPR I am speaking of can revive a business or writing project by helping you evaluate your goals and help set your priorities!

This CPR I speak of stands for Context, Purpose and Results. This is a simple guide or chart that can help you keep the “horse in front of the cart” OR first things first if you prefer. If you invest the time in using this tool, I believe you will discovery its potential the first time you apply it!

To better understand how you can use this CPR, let us make sure we understand the meaning in the words. I will refer to the Merriam Webster’s Desk Dictionary to give the precise definition of the words. First, we will look at Context n “connection of words, coherence, to weave together the parts of a disclosure that surrounds a word or passage and help to explain its meaning. Also, the circumstances surrounding an act or event.” What I would like to focus on is the seconded part of the definition, “the circumstances surrounding an act of event.”

The way this exercise is designed to work, is to be sort of a written meditation. You meditate on the circumstance for the particular project you are about to embark on. What are your motives for the project? The Context is your first concern. What I do to help aid myself, is write that on the left hand side of the page, followed by the description of the situation I want to address.

Then, I deal with the Purpose of the project. Once again, we glance at the trusty old’ dictionary-n 1. “An object or result aimed at.” Okay, that works for me, for it sets it up to lead neatly to the Results the finally! However, the dictionary does not stop there. It goes on to use words like INTENTION RESOLUTION and DETERMINATION! Some of my favorite words! Now on to the most important part, the Results! What is it that you want to accomplish from the project? I like the third definition of the word the best for the way I intended it. “Something obtained by calculation or investigation.” . However, to make certain you grasp this concept I have added my own personal CPR that I used in writing a hub I was stuck on. Here it is, in all its glory, a CPR I wrote when I was stuck on one of my The Feathered Christ Series.

The Feathered Christ - CPR

CONTEXT: I have been attempting to write a rebuttal to the whole “The Mayan knew the end of time” BS going on right now, with the conclusion being that the Bible says that only God the Father knows the time of the end.

PURPOSE: To give people a better understanding of the Mayan and Toltec perspective, what they prophesied (if any thing) and how will the world really end.

RESULTS: To calm people down, help them understand the hype around the 2012 thing and what the Bible has to say on the subject. Also, to supply an informative and entertaining insight into some of most fascinating (in my opinion) Civilizations the world has every known!

Are you starting to see how powerful this little tool can be? It is a way to Jump-start any kind of project you are planning, be it cleaning the bathroom or writing the great American (or any other country) Novel! Three powerful words which can help make more precise and simplified planning!


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    • frugalfamily profile image

      Brenda Trott, M.Ed 

      7 years ago from Houston, TX

      I've been working on putting some trailers together myself. I think the biggest stumbling block for me is the desire for perfection..which I know is quite silly because the vids that get the best traffic are usually bit rough around the edges.

    • Highvoltagewriter profile imageAUTHOR

      William Benner 

      7 years ago from Savannah GA.

      Well thanks for dropping in! This is actually a hub I plan to revise some, even though the main primes is true!

    • Anaya M. Baker profile image

      Anaya M. Baker 

      7 years ago from North Carolina

      Interesting ideas! I admit it can be hard to see the connection at first, but I have to say I'm impressed with your creativity and insight in linking your many eclectic interests together. Thanks for the tips!

    • Highvoltagewriter profile imageAUTHOR

      William Benner 

      8 years ago from Savannah GA.

      There is a debate about book trailers being effective, for some writers feel that book trailers are NOT cost effective...for they can be expensive. It is a new direction in marketing and becuse of this, there are those that are hesitant to use them. Personly, I feel that trailers are just another tool that can be used along with other marketing tools.

      In the next year I think you will see more and more people using them. POP companies like iUniverse, do use them for thier clients. I myself plan to use them and create my own which be musch more afforedable.

    • AJHargrove profile image


      8 years ago from USA

      Are book trailers really effective? Do lots of people tell you they learn about books that way?

    • Highvoltagewriter profile imageAUTHOR

      William Benner 

      9 years ago from Savannah GA.

      Thanks for dropping by Immartin. When it comes to trailers, it is important that they get viewed as often as possible. I have seen them used on personal web sites and also on You Tube and on online book stores I have even seen very short ones used on Tweeter. I am in the process of doing research to find out what is the best approach. I will do a hub on this that I will call...(drum roll) "Positioning your Trailer"

    • lmmartin profile image


      9 years ago from Alberta and Florida

      Why thank you highvoltagewriter for the link. #2 is out as of today, and I hope you enjoy it. I'm quite interested in your ideas on novel marketing, though I don't quite understand where the trailer comes in -- purchased internet ads? your own website? Still, I'd love to know more as this idea develops. For most of us writers, even with a traditional publisher, much of the promotion will fall back on our own necks (if we want our books on the shelves longer than a housefly's life span) and I believe there is a real opportunity out there for someone with marketing knowledge and understanding of the publishing world to put together marketing plans and programs for novelists. Most existing programs exist for non-fiction prescription books. I see a niche, and if I had your marketing ability, I'd go after it. And if you did, you'd probably get me as a client.


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