What is the best way to market my book on a health-related matter? New author seeks direction-Thanks
How does one go about marketing a book so that ti can be viewed by many people? Who do I tell about the book?
Find like same health type books already in print. Find out who published them. Contact them.
You need a platform. A health blog, some posts on health sites and mags where you can talk about your health topics and tout your book.
Once you set up your website or blog, get invited to other blogs to talk about health issues, then promote your book.
See if you can get some BlogTalkRadio time.
Then promote it on Twitter, Facebook, etc...
But this assumes you've been building a reader base.
Promote it any local health fairs or similar items.
You are a medical doctor so you can easily market yourself to the media and any other interested groups (such as support groups, churches, radio shows, wellness centers, medical schools) as an expert on "getting a fast diagnosis from your doctor." Call or email (have a press release written and ready to send) and tell them you have expert advice about this timely topic and are prepared to speak to them or their audience for free. Do not sell the book; first sell yourself and your expertise, and at the end mention that you've written a book, and bring the book along to your appearances, and people will buy it-- but only after they have been persuaded that you are an experienced professional worth their time and attention and worth the price of your book. Don't price it too high.
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