How does one self-promote without sounding shameless?
This is specifically about people who self publish a book, but I suppose it also applies to small businesses. I just feel like bringing up my 'product' would be the equivalent of talking to a telemarketer on the phone. It makes the person I'm talking to feel like they've been tricked into an informercial, or like a pop-up just appeared in real life. Maybe they don't actually feel this way, but my fear of coming off as a shameless hack prevents me from promoting my work. Does anyone else run into this problem? And, if so, how do you find a balance?
If you are talking to an individual and the conversation turns (or is turned) to what you do for a living (or as a hobby), then it would be natural to discuss your writings...or if the topic about what you have written about comes up, the same would apply. If you gently "steer" the conversation in the desired direction and do it in a manner that seems organic, it is doubtful that anyone would feel "marketed" to.
Earlier today I was reading about marketing and the author mentioned an 80/20 rule, which in this context means that 80% of your efforts should be adding content useful to your audience and 20% should be for promoting yourself. It was being discussed in the context of social media, but I suppose it could be used for conversations as well. Most of it should be "how's it going...how are the kids..." but a small part could be, "ya, just started working on a new book..."
I don't see anything wrong in that. If you believe in the work you do, you should want to share it with others because it will enrich their lives.
It just can't be ALL you talk about. No one likes that person.
I think the spirit of the 80/20 rule is that promotion should essentially be about establishing relationships, not selling products. Build the relationships and the sales will come. I don't really have any actual experience with marketing, selling, or promoting, though, so who knows if that is useful. Sounds good though.
Personally, I think that sense of feeling shameless is a feeling that an honest person can't ignore, because it comes from correct self-observation (and perhaps, from somewhere even deeper than that).
But some things help people and add value to their life. If that is the case, I'd say it's good and proper to have natural enthusiasm for what one is doing and if it becomes a natural extension of oneself, and of one's general work and progress in life, then it has it's place in being promoted. In fact, if that is the case, it might not even feel like shameless promotion, it'll happen effortlessly and naturally, like water sparkling.
I've thought about this a great deal. There are people who shamelessly self-promote, without the wider good of the world in mind. These are dead ends in my view. Only small gains to be made. Big gains (in terms of acclaim and wider consequences etc) are usually made from effortless talent and just being joyful in what one is doing.
"I've even written a book on it!" ;-)
"It took me ages, years to write, it was such hard work. It's on Amazon, finally."
I think there's humility in that.
When speaking to people face to face, I agree with the the responses already posted. I never start a conversation with "Let me tell you what I'm writing" or anything else about my books. If someone asks me what I've been up to, I'll mention it but not press the conversation unless they ask more questions.
On-line is a little different. Depending on the site, you can be "in your face" with promotion. Say you have a FB page about you and your books. I think there you can post what you're writing, when your books become available, etc because that's often why people follow those pages. That said, I still like to add posts which ask more general questions about what the readers like in books, their favorite authors, etc. It lets them know I not care about my writing career, but also them as real people.
At places such as here at HP where blatant self-promotion isn't allowed, you can still promote yourself without sounding like an infomercial. When the situation arises in whatever topic you're writing about, you can add comments such as "I believe enough in this issue to discuss it in more detail in my non-fiction book [place title here]. Or if your hub is about writing, you can use your own characters, settings, and plots as examples. You can also mention your personal experiences as a writer and state what tips worked best for you. There are a lot of little things you can add which don't come off sounding that much like self-promotion.
by ramkkasturi 7 years ago
How can one be assertive without sounding arrogant?How can we teach this to a child?Quite frequently people get confused about the difference and interpret assertiveness as arrogance when listening. Similarly the communicators become arrogant instead of being assertive. This is very subtle...
by Eugene Brennan 23 months ago
by Elespp Bernadette 21 months ago
How can I convince my child to go to rehab without sounding like im judging him, lecturing, nagging.Is there a right way and a wring way to approach him on this subjest. He uses methamphetimines and opiates and was recently kicked out of the home because if the trouble the addiction has caused. Hes...
by Kitty Fields 3 years ago
So I've worked on my novel for the past 3 years, finally buckled down and finished it this year. Just recently published it on Amazon Kindle, and I'm so very excited about it. The thing is, I don't know how to promote myself in the best way. And I don't have a ton of $$$ to spend on website design...
by Kate Daily 17 months ago
Hi guys, I'm hoping for some advice. Basically here's my issue: I enjoy writing informative articles that I believe will be useful to people. However, I can't stand promoting my hubs.The thought of spending my time scouring the Web looking for places to post it, opening tons of social media...
by kiigeorge 8 years ago
Been here about a week ..wrote 4 hubs .. havent done any promotion type activities yet because im still learning about that .. and of course i've learned by observation, that when we first write a hub we get this hit of traffic .. like ive never seen before .. 80, 100 ,200 visits ..and im...
Copyright © 2019 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
HubPages Inc, a part of Maven Inc.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|