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Owning a Carpet Cleaning Business

Updated on September 12, 2013

Almost everyone has the dream of being their own boss. When you work for yourself, you are in charge of your own life and your own destiny. You get to call the shots, make the decisions about how your life is run. In this way, you know that these decisions are the right ones, the decisions that will both make you happy and make your work profitable and successful. Add to this satisfaction the thrill of owning your own business, and no wonder this is one of the most sought after dreams that people all over the world have.

Of course, when you are looking to start your own business you will want to choose something that can be funded within your budget and that will be sure to pay off. One type of business that many people have found rewarding and profitable is a carpet cleaning business. Not only can you start up your own carpet cleaning business with minimal overhead, you will be sure you are providing a service that many people want. Almost everyone owns carpeting and all carpets eventually become dirty. And when they do, these folks will be out there looking for your carpet cleaning business.

How To Start A Carpet Cleaning Business

If you are ready to start a carpet cleaning business then congratulations! You are on your way to establishing your personal and financial freedom. But before you get too deep into buying equipment and advertising your carpet cleaning business, there are a few things you might want to think about first. A bit of planning ahead can save you a lot of time and money down the road.

Carpet Cleaning Business Niche

First of all, any good business knows its niche. In the carpet cleaning business there are a number of niches. You can choose to focus on cleaning people’s carpets in their homes. There are also those carpet cleaning businesses that clean the carpets in offices and other businesses. Third, some carpet cleaning businesses service restaurants and food service companies. Of course, it is possible to serve all of these different kinds of clients with the same carpet cleaning business, but doing so will require a larger initial investment. It might be better to start off more focused and work your way up from there.

Cleaning a carpet is labor intensive and time-consuming for the average working person, which is why a carpet cleaning business can really find great work!
Cleaning a carpet is labor intensive and time-consuming for the average working person, which is why a carpet cleaning business can really find great work!

Carpet Cleaning Business Equipment

Once you know which carpet cleaning niche you would most like to fill, then you will have a better idea of the kinds of equipment you will need. Home carpet cleaning equipment is somewhat different than the type you might be using in a restaurant setting. The same can be true of the cleaning supplies you will be using. Deciding on your carpet cleaning business niche early on will make equipment decisions easier.

When it comes to obtaining the necessary equipment for your carpet cleaning business, there are two basic choices. If you have the money on hand, you can purchase the machines you will need as well as the vans or trucks you will need to take the equipment out to your clients. If you don’t have a large amount of money on hand, however, there is the option of leasing the equipment until your carpet cleaning business is up and running and turning a profit. By leasing your equipment, you can get started on a carpet cleaning business with only a small upfront investment.

Carpet Cleaning Business Advertising

Of course, once the matters of starting the business and obtaining the necessary equipment and supplies are taken care of, then you will need your customers for you carpet cleaning business. And there is nothing like a good advertising campaign to bring the customers in. This is another good reason to establish your carpet cleaning business niche because then you will know your target audience for your advertising campaign. If it is restaurants you wish to service, you can begin to make visits to local restaurants and offer them your services. If you want to attract home owners, then you can begin by sending out fliers and coupons to homes to entice people to try out your carpet cleaning business.

For those who want to work with people in their homes, online marketing is a good bet. Putting your business up on Yelp and finding local organizations to be part of works well, as well. But before you can do that, you will need a website! And before you choose your website, you're going to want to think up a professional business name that will be memorable to your clients and easily searchable on Google. After that, focusing on bringing clients to your website is crucial!

There are a few things you can do to get your business seen and listing high on Google. One way is to list on business websites like Yelp and Goggle Places. But the problem with that is you have to wait for reviews in order to get higher listings, and that can take time. Another way is to learn how to SEO your website. SEO is search engine optimization, and makes it easier for you to list higher on Google and for your potential clients to find you. You can either get a professional service to work on that for you, or take time to learn it yourself!


The key to any successful business, including a carpet cleaning business, is providing a service to your customers that they can’t get anywhere else, whether this is in terms of price, availability, or that bit of extra special treatment they get from you and your employees. With a bit of careful thought and planning, you can run and own an extremely successful carpet cleaning business. You will then be on the road to freedom!

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