What is the difference between exact match and broad match in Google keywords?
Do we always want exact?
Exact match means that your keywords are exactly what someone types into Google search. For example, you might have the keywords, "Fun iPhone Apps" in your hub. Then Someone's search would be exact if they typed those exact terms in.
However, broad matches would include keyword phrases like:
"Enjoyable iPhone Applications"
"Apps for iPhone that are fun"
"Cool and Fun iPhone Apps"
These mean pretty much the same thing, and Google is smart enough to send you traffic even if your searchers don't use the exact words you have in your hub.
Exact match means that your keywords are exactly what someone types into Google searchThen Someone's search would be exact if they typed those exact terms in.
the guys have answered it right..exact means exact but broad includes variations of the search word
by Kris 5 years ago
In Google Keyword Tool, what do broad match, exact match, and phrase match really mean?This has bugged me for some time now: what do 'broad match', 'exact match', and 'phrase match' actually mean in the Google Keyword Tool?I understand the concept, and I have read on many different sites what they...
by samman 8 years ago
What is the difference between "Broad", "Phrase" and "Exact" matches in Google?
by swb64 6 years ago
Just loving KeyWords! Broad, Exact, or Phrase? what should it be?
by robyna 6 years ago
After using this tool for a couple of years, I can't believe I don't know this but what's the difference in the "exact match" and the "broad match?" Is the "broad match" complete useless? I'm finding things on the Keyword Tool that the "broad" has 18,00...
by Ethan Green 5 years ago
So this last few days a few significant things have happened that might have affected traffic:1. The Hubpages power outage2. The potential issues with profiles and amazon links which the team have been working on3. A Panda refresh (I think)4. The EMD updateThe exact match domain update is the one...
by Audrey Selig 5 years ago
What is an exact match domain? Please explain in detailHow will this Google update affect traffic? Does it have anything to do with spammy sites?
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