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What is the difference between exact match and broad match in Google keywords?

  1. brakel2 profile image81
    brakel2posted 6 years ago

    What is the difference between exact match and broad match in Google keywords?

    Do we always want exact?

  2. Blake Flannery profile image96
    Blake Flanneryposted 6 years ago

    Exact match means that your keywords are exactly what someone types into Google search.  For example, you might have the keywords, "Fun iPhone Apps" in your hub.  Then Someone's search would be exact if they typed those exact terms in.

    However, broad matches would include keyword phrases like:
    "Enjoyable iPhone Applications"
    "Apps for iPhone that are fun"
    "Cool and Fun iPhone Apps"

    These mean pretty much the same thing, and Google is smart enough to send you traffic even if your searchers don't use the exact words you have in your hub.

  3. aponmon143 profile image57
    aponmon143posted 6 years ago

    Exact match means that your keywords are exactly what someone types into Google searchThen Someone's search would be exact if they typed those exact terms in.

  4. cheaptoys profile image59
    cheaptoysposted 6 years ago

    the guys have answered it right..exact means exact but broad includes variations of the search word

 
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