Great question honestly, I have been wondering that myself.
So far as best I can tell, is that they look really cool. I've been debating getting a pair actually.
probably nothing! Like any other product out there it's marketed well. To me personally McDonalds doesn't have the best tasting hamburgers in the world, but they own the burger industry because they've built a brand and marketed themselves soo well throughout the years that they're the giant. So whenever you see a new product, in this case the new ReeZig that says it can do this or that for you, just take into consideration that you just got sold on an idea and how this product is valuable to you for whatever reason. They're marketing to you, the consumer. So what's special about it? Well I guess you'll have to BUY it and see hu?
The price tag? Or perhaps the fact pro-athletes get on TV and tell you if you buy the shoes, you'll be able to perform just like them, even if your 300lbs. overweight and smoke a pack a day?
I don't know how effective they are, but they are really cute. I'd wear them just for kicks.
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